VALORANT Champions Tour EMEA announces Prime Gaming partnership

Prime Gaming to become an Official Partner.

Amazon service Prime Gaming has been announced as an Official Partner of the VALORANT Champions Tour EMEA for the upcoming 2022 season. The partnership will see Prime Gaming integrated into VCT EMEA’s post-match highlights and receive numerous advertising slots as well.

The deal expands on the already-existing agreement between Riot Games and Prime Gaming, which was announced last year.

Eva Suárez, Riot Games Sr. Manager Business Development and Partnerships, commented:

“Prime Gaming has been kitting out our VALORANT community with top tier, exclusive loot since the game’s release nearly two years ago, so it’s fantastic to see them expand their support to VCT EMEA!

“We’re excited to have them on board to present the Post-Match Highlights, a core segment where our analysts review and break down each spicy move and clutch play made by our superstar VCT teams across.”

Larry Plotnick, GM for Prime Gaming, added:

“We are thrilled to continue our collaboration with Riot Games as a sponsor of the upcoming VCT EMEA Challenger Series, and we wish every participant luck in the tournament.

“Riot’s games offer the pinnacle of Esports competition, and we are excited to celebrate everyone involved by together rewarding Amazon Prime members with monthly exclusive in-game content throughout 2022.”

The announcement of the deal comes days before the VALORANT Champions Tour EMEA Stage 1 Challengers tournament, which gets underway from February 11.

Prime Gaming recently also partnered with the League of Legends’ European Masters 2021.