Here, we look at the organisations enjoying a strong branding presence across the assets of the men’s and/or women‘s teams of Verein für Bewegungsspiele Stuttgart 1893 e. V. (VfB Stuttgart) as their sponsors and partners for the 2025/26 season.
In July 2025, VfB Stuttgart announced German bank Landesbank Baden-Württemberg (LBBW) as their main sponsor on an initial three-year deal, with the partnership kicking off with the 2025/26 season.
LBBW replaced French online gambling platform Winamax as the club’s main sponsor. According to Bild, the deal is worth a total of €25 million.
Headquartered in Stuttgart, LBBW is a German bank that operates in many German states as a central savings bank. As part of the agreement with VfB Stuttgart, the bank’s logo is to feature on the front of the club’s matchday shirt. LBBW is also the main sponsor of the Stuttgart youth team.
Jako, a German sportswear brand based in the Hollenbach district of Mulfingen, Baden-Württemberg, has been the official kit supplier of VfB Stuttgart since 2019.
The partnership entails Jako providing matchday kits, training kits, and accessories to Stuttgart’s men’s, women’s, and youth teams, while also designing and manufacturing official fan merchandise. The partnership also includes Jako’s investment as a shareholder in VfB Stuttgart to promote co-branded retail concepts, increase joint sporting activities, and promote sustainability. The current deal between the two parties is set to run until June 30, 2029.
Mercedes-Benz has had a partnership in place with VfB Stuttgart since 2011.
In June 2023, the club formed a new partnership alliance with Porsche and MHP to grab major sponsorship rights, with Mercedes-Benz remaining as “the anchor investor, exclusive partner and mobility partner of VfB.” Mercedes-Benz also waived the naming rights to the club’s home ground, Neckarstadion, which was consequently renamed as “MHPArena”.
As part of the partnership, there is an exclusive Mercedes-Benz Business Center inside the Stuttgart stadium. In October 2024, to enhance their partnership with Mercedes-Benz and Porsche, the club designed a special crest which adorned the foyer of the Mercedes-Benz Business Center at MHPArena. It was painted and polished in part in the Mercedes-Benz and Porsche training workshops.
Ludwigsburg-based MHP is a Porsche AG subsidiary and a main partner of VfB Stuttgart. MHP is a management and IT consultancy that announced its partnership with the club in June 2023.
The partnership includes the naming rights to the club’s stadium. MHP serves as the club’s fair play partner, while also supporting their Corporate Social Responsibility (CSR) initiatives, women’s football division, youth team, academy, and esports venture.
The German luxury automobile manufacturer Porsche was announced as an exclusive partner of VfB Stuttgart in June 2023.
As per the deal, Porsche is to support and promote youth football at the club through its “Turbo for Talents” youth development programme, while also sponsoring a new lounge in the main stand of MHPArena.
hep global GmbH, a Güglingen-based German solar energy company, has had a partnership with VfB Stuttgart since August 2023.
As per the deal, the hep solar logo features on the left sleeve of the VfB matchday shirt. This agreement between the two parties is a premium partnership deal set to run until 2026.
The two parties have also collaborated on initiatives such as participating in the “FONDS professionell KONGRESS” and activations in the Mercedes-Benz Business Center of MHPArena to support and promote sustainability.
Schwarz Digits, the IT- and digital-services division of the Germany-based Schwarz Group, partnered with VfB Stuttgart in August 2024.
As per the agreement, Schwarz Digits serves as the Official Cyber Security Partner of the club through XM Cyber and their Official Cloud Service Partner through STACKIT. PreZero, meanwhile, serves as the club’s official circular economy partner with the aim of promoting “sustainable waste management and resource conservation” at the club.
German beer brand Stuttgarter Hofbräu has been in partnership with VfB Stuttgart since 2020, serving as a premium partner and the official beer partner of the club.
In April 2025, the two parties extended their long-standing partnership for another five years, with the deal currently set to run until 2030.
Stuttgarter Hofbräu has engaged in several sponsorship initiatives with the club’s fans over the years, a recent example being the “White-and-Red Spring Festival” in the Beim Benz in May 2025.
SunExpress is a joint venture between Lufthansa and Turkish Airlines. It signed a partnership agreement with VfB Stuttgart in July 2025, thus becoming their official airline partner and a premium partner on a three-year deal.
The collaboration entails various brand activations, including branding inside MHPArena, most prominently via the pitch-side LED boards at the stadium, along with digital campaigns and fan events.
Würth has been a long-standing partner of VfB Stuttgart since 2013. Würth is a global wholesaler of assembly products and consumables and is headquartered in Künzelsau, Baden-Württemberg.
When the two parties renewed their partnership in 2017, Würth also acquired the naming rights to the new business and hospitality area at MHPArena, which was renamed the “Würth Soccer Lounge”.
Würth is an official team partner of VfB Stuttgart and enjoys a more prominent branding presence at their home ground on matchdays, prominently on the press wall and on-camera carpets at the sidelines.
In August 2023, the two parties renewed their partnership until 2026.
Munich-based German global insurance company Allianz is a main partner of the VfB Stuttgart women’s team. Allianz is also a sponsor of the VfB Education Academy as well as the club’s official insurer, with the partnership between the two parties currently running until 2026.
The Allianz logo features on the jersey and training gear of the VfB Stuttgart women’s team. Allianz also enjoys brand visibility through various branding and promotional activities during the team’s home games, while also featuring prominently on the club’s official digital platforms.
Global sports betting platform Bet365 became an official partner of VfB Stuttgart in September 2025.
The partnership, covering the 2025/26 season, puts the Bet365 logo on the pitch-side LED boards and screens inside MHPArena during home games, as well as across the club’s official digital platforms.
EgeTrans Internationale Spedition GmbH is a German logistics company and has been an official partner of the club since 2022.
The partnership entails EgeTrans having a prominent presence on the pitch-side LED advertising boards at MHPArena during home games as well as VfB’s official social media communication channels.
In September 2025, the two parties extended their partnership until 2028.
EnBW is an energy company headquartered in Karlsruhe, Germany. It has had a long-standing partnership with VfB Stuttgart and used to be their main sponsor until 2010, after which the partnership was downgraded.
In December 2024, the two parties signed a three-year extension agreement, which would keep EnBW as the team partner and an official sponsor of the VfB youth team for another three years.
The aim of the collaboration is to support and promote sustainable energy resources, climate and environmental protection, and social responsibility. Collaboration on an elementary school project is also part of the deal.
Fenster is a family-run business that was founded in Stuttgart in 1872. Fenster deals in the manufacturing and retail of windows, doors, sun protection, and garage doors, among other products.
Fenster has been an official partner of the club since 2015 and enjoys a strong branding presence inside MHPArena via the LED boards during VfB home games.
The two parties last renewed their partnership in September 2024.
GAZi, a German dairy product brand owned by Garmo AG, has been an official partner of VfB Stuttgart since 2010, having originally signed on as their official front-of-matchday-shirt sponsor.
In 2017, the partnership moved from a principal shirt sponsorship agreement to a sleeve sponsorship one for the VfB matchday shirt.
The two parties last renewed their partnership in August 2022. As part of the current agreement, GAZi remains a team partner and features on the LED boards of MHPArena, as well as static boards and on-cam carpets.
Pleidelsheim-based company Mechatronik is a global dealer of exclusive collector vehicles.
The car-dealing company has been an official partner of VfB Stuttgart since 2019. The partnership has seen the company enjoy a prominent branding presence at MHPArena, hold naming rights to the Soccer Lounge in the Untertürkheim Curve of the stadium, as well as feature on the pitch-side LED boards.
Pfisterer, a German company that manufactures high-voltage cable accessories, partnered with VfB Stuttgart in September 2025, signing a two-year deal.
As part of the agreement, Pfisterer enjoys prominent branding presence via the LED boards and select hospitality areas inside MHPArena, as well as across the club’s official digital platforms.
REWE, a Cologne-headquartered food retail and tourism group, is also an official partner of VfB Stuttgart. In June 2023, REWE signed a three-year deal with VfB, which kicked off with the 2023/24 season.
As per the agreement, the food retailer has a branding presence on the LED and interview boards and screens inside MHPArena, while also featuring on the club’s official digital platforms.
SAP is an IT company that works in the field of enterprise applications and business AI and is based in Walldorf, Baden-Württemberg. In August 2024, SAP signed a multi-year partnership agreement with VfB Stuttgart, thus becoming the club’s digital transformation partner.
As part of the agreement, SAP provides its array of digital products and services to the club, as well as a host of sponsoring and hospitality components and software implementation to sustainably improve fan experiences. The two parties also collaborate on initiatives aimed at improving payment and ticketing processes.
TopRegal is a global family-run company based in Filderstadt near Stuttgart and deals in industrial shelving, transport equipment, cleaning equipment, and storage technology for businesses.
TopRegal became an official partner of VfB Stuttgart in 2021.
11TeamSports has been a club partner of VfB Stuttgart since 2019. The company has finishing expertise and provides high-quality printing of names and numbers on sports jerseys.
As per the last partnership renewal agreement between the two parties, announced in March 2023, 11TeamSports remains an official club partner and continues to provide printing services for the naming and numbering of VfB jerseys. The joint football boot partnership also continues with Adidas, providing boots for both the senior and youth teams of the club.
Advantest is a Japan-based company that manufactures semiconductor test systems.
In July 2024, Advantest Europe formed a partnership with VfB Stuttgart and co-sponsored the club’s Japan Tour in 2024. The partnership continued going into the 2025/26 season.
AOK is a provider of statutory medical insurance in Germany. Its medical insurance covers doctor consultations, prescription medicines, dental appointments, preventive healthcare, and much more.
Aqua Römer Quelle is a mineral water company that has been the official mineral water partner of the club since the 2021/22 season.
Aqua Römer is also the main sponsor of the VfB Stuttgart women’s team since the 2021/22 season.
Bentour Reisen is a German travel company that also has a partnership in place with VfB Stuttgart.
As part of its partnership with the club, Bentour Reisen organised a trip in March 2025 for the VfB Stuttgart football academy in Antalya, Türkiye, which included the academy players and their families.
Dynavin, a German company that manufactures in-car entertainment systems, signed a partnership agreement with VfB Stuttgart in August 2025. The company has expertise in premium car multimedia and navigation systems.
Falken Tyre Europe GmbH is a German tyre company. It has had a partnership in place with VfB Stuttgart since the 2024/25 season onwards.
As part of its branding rights, Falken receives exposure on the perimeter LED displays of MHPArena during VfB home games in the Bundesliga, as well as on two static banners in the second row of the Cannstatter and Untertürkheimer Kurve grandstands.
Helukabel is a global manufacturer of cables, wires, drag chains, and accessories. It became an official partner of VfB Stuttgart in August 2024, having signed a three-year deal.
As per the agreement, Helukabel enjoys branding presence on the LED boards inside MHPArena as well as on the club’s official digital platforms.
Founded in 2021, Jokerstar is a Baindt-based virtual gaming entertainment startup. In August 2023, it signed a two-year partnership agreement with VfB Stuttgart.
As part of the deal, the Jokerstar logo features on the LED screens at MHPArena as well as on the static screens behind the goalposts.
Möbel Rieger is a German furniture company. It partnered with VfB Stuttgart in 2019, initially signing a three-year deal.
Mosolf is a German logistics company.
In January 2024, Schober Information Group became an official business partner of VfB Stuttgart.
Schober has 75 years of experience in data management, analysis, and Artificial Intelligence (AI). Its partnership with VfB focuses on helping the club improve their fan experience.
SDS GmbH is a security service company based in Stuttgart that offers event protection, property protection, and personal and escort protection services.
Silvretta Montafon is a ski resort located in the Montafon valley in Vorarlberg, Austria. Its partnership with VfB was formed in October 2024. The resort organised a ski day on April 6, 2025, which saw participation from VfB officials, legends, and fans.
American sportswear and sporting goods brand Skechers is also a club partner of VfB Stuttgart.
Heidelberg-headquartered Schneider-Neureither & Partner SE (SNP) is an IT service management company.
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