Cricket News

Virat Kohli joins Essilor as brand ambassador

Prescription lenses brand Essilor has announced Indian professional cricketer Virat Kohli as one of their brand ambassadors for the Indian market.

With this deal, Essilor hopes Kohli will “bring to life the value proposition of the company’s brands”.

Speaking about becoming an Essilor brand ambassador, Kohli said:

I am delighted to be associated with Essilor, a brand that has been at the forefront of revolutionising vision care globally. Eyeglasses are an integral part of my life and I identify with having clear vision, whether on or off the field. Being an Essilor brand ambassador has educated me and allowed me to know more about vision care and how each lens is different to address individual vision needs.

Also read: Virat Kohli’s Brand Endorsements, Earnings and Net Worth

Narasimhan Narayanan, Country Head, EssilorLuxottica South Asia, added:

Virat Kohli’s appeal and pursuit of excellence are aligned to Essilor’s commitment to innovation and quality. His credibility and popularity among diverse demographics will help raise awareness about the significance of clear and healthy vision at all ages, while emphasising Essilor’s innovative technology and superior line of products. This is the start of a new and exciting chapter as we remain committed to create a testament to the brand’s dedication to empowering individuals to see the world with clarity and confidence.

Akashneel Dasgupta, Chief Creative Officer, Network Advertising, stated:

Essilor has for long been helping us see better without being seen themselves. This campaign is the first effort by the brand to make people aware of the mother brand. In Virat, the brand found a great fit as someone who embodies the same professionalism and excellence as Essilor. Someone who is extremely passionate and exuberant while having a calming, reassuring presence. What really matters is having the right vision. Be it Virat or Essilor.

Aditya Chaudhuri

Share
Published by
Aditya Chaudhuri

Recent Posts

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

2 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…

3 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

7 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

1 day ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

1 day ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

1 day ago