Virat Kohli partners with Johnnie Walker Luxe Blended Water for new campaign

Virat Kohli has teamed up with Johnnie Walker Luxe Blended Water to headline the brand’s reimagined ‘Keep Walking’ campaign for the new generation. The campaign shows Kohli in different roles – as a player, father, businessman and focuses on how his journey is constantly evolving with Johnnie Walker Luxe Blended Water aiming to connect with the younger audiences in India. 

Virat Kohli, commented,

“For me, Keep Walking has always been more than a slogan – it’s how I’ve lived. It’s about the grit to define progress on your own terms, away from the noise. Real success isn’t a trophy or a finish line; it’s the internal fire to move beyond the applause. When you’re driven by that kind of energy, the journey itself becomes the win. Every step, every stride – it all counts.”

Varun Koorichh, Vice President Marketing – Portfolio Head, Premium and Luxury at Diageo India, said,

“There’s a clear cultural shift underway—young India today isn’t chasing predefined milestones, but carving out paths of their own. This campaign captures that evolving spirit of “Keep Walking” through an iconic coming together of Johnnie Walker Luxe Blended Water and Virat Kohli. Working on this was a great experience. Watching Virat in his element—constantly evolving and pushing his own boundaries—brought a natural ease and energy to the shoot. That instinct to keep moving forward is exactly what this campaign celebrates.”