Indian cricketer Washington Sundar has been unveiled as a brand ambassador for Oxpecker, an Indian activewear and athleisure brand.
By getting the 25-year-old on board, Oxpecker aims to highlight “consistency”, aligning Sundar’s on-field performances with its activewear range.
On his team-up with Oxpecker, Washington Sundar commented:
“What excites me most is seeing a young entrepreneur identify a real gap in the market and build an activewear and athleisure brand that’s stylish, functional, and uncompromising on performance. I believe Oxpecker has the potential to give India a much-needed wake-up call and inspire people to show up every day with confidence, in comfort and style.”
Dev Raval, Founder, Oxpecker, added:
“The Indian activewear market has long had a gap, consumers either compromise on quality with budget options or overspend on international brands. With Oxpecker, we bridge that gap with a product range that delivers performance and affordability. Beyond the products, it’s a wake-up call for every Indian to show up every day, fully equipped with Oxpecker gear that’s smart on style, performance, and value. Washington Sundar, consistent both on and off the field, perfectly embodies the spirit of Oxpecker, elevating our presence with authenticity and credibility.”
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