West Bromwich Albion FC ink deal with Macron

West Bromwich Albion FC have signed a multi-year partnership agreement with Italian sports brand Macron, which is thus set to become the club’s new Technical Partner and Official Supplier of the playing and training kits.

The deal will see Macron provide West Brom with a new range of kits and training wear starting from the 2024/25 season. 

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Mark Miles, Managing Director, West Bromwich Albion FC, said:

“We are delighted to be in partnership with Macron, who have shown us incredible due care and attention since we began working with them 12 months ago. During this period, they have created bespoke kits we’re confident our players and supporters will enjoy wearing. Macron are an ever-evolving, innovative sports brand who we look forward to working with over the coming years.“

Gianluca Pavanello, CEO, Macron, said:

“The relationship between Macron and English football is a very special one and we are thrilled to be able to count among our partners a club that represents the history of the sport like West Bromwich Albion. 146 years of history are an impressive ‘archive’ of emotions worthy of being told and our strength and ability is precisely that of making these emotions wearable and transmit to those on the pitch and those in the stands the identity and sense of belonging to the club, combining style and design with the quality and technicality of innovative, high-performance and sustainable fabrics.“