September 29, 2020

After a two-year hiatus, the Baggies are back in the top flight. Under manager Slaven Bili?, they’ll look forward to staying up – something they failed to do in 2018. We look at their sponsors for the 2020-21 season.

IDEAL HEATING – West Brom announced UK-based heating company Ideal Boilers as their principal sponsors in 2018, replacing construction company Palm. The deal was ranked amongst the top three sponsorship deals in the EFL Championship, English football’s second tier, at the time.
The multi-million deal sees the Ideal Boilers logo emblazoned on the Baggies’ matchday kits.

PUMA – German sportswear brand Puma replaced fellow German rival Adidas as the official kit supplier for West Brom after the Baggies were relegated to the championship in 2018.

12BET – Online bookmaker 12Bet became the first ever sleeve sponsor of West Brom in 2017. The deal sees the 12Bet logo appear on the left sleeves of the Baggies’ matchday kits and also grants the Asian betting company branding rights inside the club’s home ground, The Hawthorns.

SADLER’S BREWERY – Sadler’s Brewery is West Brom’s official beer partner since 2019. The deal grants the brewery pouring rights inside The Hawthorns and branding rights across the club’s social media channels.

ETORO – Social trading and multi-asset brokerage company eToro was recently announced as West Brom’s official trading partner.
The deal grants eToro brand presence at the Hawthorns and on the club’s interview backdrops, as well as access to the club’s first-team players for promotional activities.

MARC DARCY – Marc Darcy has been West Brom’s official formalwear partner since 2018. The deal has seen Marc Darcy release an exclusive club-themed ‘WBA FC Collection’ for its customers and club fans. The formalwear brand is also tasked with providing bespoke formal suits to West Brom players for their matchday outings.

BET365 – Bet365 last extended its agreement as West Brom’s official betting partner in 2015. The deal grants the British online gambling company brand presence at The Hawthorns and on the club’s interview backdrops.

UNIVERSITY OF WOLVERHAMPTON – The University of Wolverhampton has been West Brom’s further education partner since 2013.
The deal grants the university presence at the club’s home ground, interview backdrops and social media channels. Students of the university also gets exclusive internship and work opportunities in various departments at the club.

MOLSON COORS – The Molson Coors Beverage Company is the official beer & cider partner of West Brom and holds pouring rights at The Hawthorns.

BBC WM – BBC WM is BBC’s local radio in the West Midlands and serves as West Brom’s official broadcast partner.

BACHE PALLETS – The Bache Group is the primary sponsor of The Albion Foundation. The two work together on various fundraising ventures, mostly focusing on encouraging young adults with disabilities into the workplace environment.

SANDWELL COLLEGE – Sandwell College collaborates with The Albion Foundation to provide football-oriented courses for young adults who aspire to work in the industry.

CSCM IT SOLUTIONS – CSCM IT Solutions are the official IT partner of West Brom and cater to the club’s IT needs throughout their operations on and off the pitch.

PERTEMPS – UK-based recruitment company Pertemps also sponsors West Bromwich Albion.

CONCEPT FLOORING SUPPLIES – Interior design company Concept Flooring also sponsors West Bromwich Albion.

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