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West Ham United signs new deal with WOW Hydrate

West Ham United FC sign WOW Hydrate deal

January 22, 2024
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West Ham United Football Club (WHUFC) have announced a partnership agreement with sports drink brand WOW Hydrate, which thus becomes the Official Sports Hydration Partner of the London-based English professional football club’s senior women’s team. 

The partnership will see WOW Hydrate provide the team with its range of “advanced hydration products” while also supporting the players’ performance both on and off the pitch.

WOW Hydrate’s Managing Director, Queenie Porter, is also set to become one of the Vice Presidents of the West Ham women’s team.

Nathan Thompson, Chief Commercial Officer, West Ham United FC, commented:

We are thrilled to welcome WOW Hydrate as our Official Sports Hydration Partner. Hydration is a crucial aspect of our players’ preparation and partnering with WOW Hydrate ensures that our athletes have access to the best hydration solutions available. We look forward to a successful collaboration that benefits our team’s performance and overall well-being.” 

Queenie Porter, Managing Director, WOW Hydrate, said:

We are honoured to join forces with the West Ham United women’s team – a club with a rich history and a commitment to excellence. Our mission at WOW Hydrate is to revolutionise hydration and this partnership allows us to support elite athletes with our cutting-edge products. We look forward to contributing to the success of the team and fostering a relationship that promotes health, performance and innovation.” 

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