Cricket West Indies (CWI) has announced a partnership with Livpure, an Indian water purification and home appliances brand.
Livpure has thus become the Official Jersey Sponsor of the West Indies men’s cricket team. The partnership kicks off amid the ongoing ICC Men’s T20 World Cup 2026 and will also cover the Windies’ white-ball tour of India later this year. The Livpure logo will be present on the sleeves of the team’s playing shirt.
On the partnership, CWI President Dr Kishore Shallow, commented:
“On behalf of Cricket West Indies, I warmly welcome Livpure as a valued partner of our Senior Men’s team. This collaboration reflects the enduring global appeal of West Indies cricket and our ability to attract respected international brands. Strategic partnerships such as this are critical to supporting the growth, competitiveness, and long-term sustainability of our game across the region. We look forward to building a strong and mutually beneficial relationship with Livpure as our team competes on the world stage.”
Chris Dehring, Chief Executive Officer at Cricket West Indies, added:
“Cricket West Indies is pleased to welcome Livpure into the West Indies cricket family. This partnership reflects the global appeal of our team and the strong commercial opportunities associated with West Indies cricket, particularly in key markets such as India. We look forward to working closely with Livpure to deliver value both on and off the field during a pivotal year for our men’s team.”
Rakesh Kaul, MD & CEO for Livpure, said:
“We are proud to partner with Cricket West Indies and to be associated with one of the most iconic teams in world cricket. The passion, flair, and global fan base of West Indies cricket align strongly with our brand values, and we look forward to engaging millions of cricket fans through this partnership as the T20 World Cup in India and Sri Lanka sets the stage for an atmosphere of unmatched scale and excitement that resonates deeply with audiences across the world.”
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