Williams’ eNASCAR team partner with Duracell

World’s leading manufacturer of high-performance alkaline batteries, Duracell has been announced as the Title Partner of British racing team Williams Racing’s esports eNASCAR team.

The partnership will see both teams sport a new livery celebrating the partnership, which will mix the iconic traditional blue of Williams with the Duracell Coppertop battery design. Duracell and Williams will also work on offering esports and gaming competitors opportunities to take part in online and live events. 

Steven English, Director of Esports at Williams, commented:

“We’re delighted to see such a strong brand as Duracell show their support for esports. We’re proud that our prominence in the fast-growing world of sim racing can help Duracell to connect with more fans in this demographic, particularly in North America. We have two extremely talented drivers who are excited to represent Duracell and are striving to take it to victory lane.“

Vicente Salas, Driver #19, Duracell Williams Esports, said:

“I am thrilled and honoured to represent Duracell! The car looks great, it feels fast, and I cannot wait to hit the track with it for the first time at Nashville Superspeedway.“

Donovan Strauss, Driver, #20 Duracell Williams Esports, stated:

“I’m very excited about our partnership with Duracell. I strongly believe this will push our eNASCAR team to the next level and I’m beyond grateful to work with such a great organisation.“

Ramon Velutini, Chief Marketing Officer & Latin America President, Duracell, added:

“Expanding into the virtual world of esports with Williams Racing was a natural next step. Our shared desire to innovate and achieve optimal performance when it matters most continues to inspire the heart of our partnership. We are excited to support Williams Racing on both the virtual and real-life tracks.“

The eNASCAR Coca-Cola iRacing Series has 40 drivers participating over a 20-race schedule for a prize pool of US$300,000. 

By partnering with Williams Esports, Duracell joins the likes of Razer, Fanatec and Chillbast among others.