Williams Racing ink LEADER partnership

British Formula One team Williams Racing have announced a one-race partnership with Australian IT distributor LEADER for the 2023 Australian Grand Prix. 

The partnership will see LEADER support the Cyber Protection Partnership between Williams Racing and Acronis and gain branding on the nose of the Williams’ race car at the 2023 Australian GP. 

James Bower, Commercial Director for Williams Racing, commented:

“We’re pleased to have LEADER as a partner for this year’s Australian Grand Prix. They’ve been working collaboratively with Acronis in the region since 2021. It’s clear that we all share the same core value of determination to deliver to the highest level, whether that’s on or off the track.“

Theo Kristoris, Managing Director of LEADER, added:

“At LEADER, our primary focus is on delivering elite service and support to our resellers and channel partners. We understand that achieving the highest levels of performance is critical to our success, which is why we are proud to partner with Williams Racing. As a team with a storied history of excellence in one of the most performance-driven sports, Williams Racing embodies the same commitment to exceptional performance that we strive for at LEADER. We are thrilled to be associated with Williams Racing and eager to explore all the opportunities this partnership has to offer.“