Formula 1 News

Williams Racing team up with Coachbuilt Whisky

British motorsports team Williams Racing have announced a licensing partnership agreement with blended whisky producer Coachbuilt Whisky, founded by former Formula One World Champion and Williams Racing driver Jenson Button. 

The partnership will see Coachbuilt Whisky launch various limited-edition whiskies to pay homage to Williams Racing’s rich heritage and journey.

Additionally, Coachbuilt whiskies will be available at Williams events and on the paddock in addition to merchandise lines and other activations.

Paul Asencio, Chief Revenue Officer, Williams Racing, commented:

We look forward to working alongside Coachbuilt Whisky to create a range of products and experiences that honour the legacy of Williams Racing. Coachbuilt have really hit the ground running in the whisky sector in the short space of time since their launch and it’s an exciting moment to be able to further our relationship with our Brand Ambassador Jenson Button.

Jenson Button, Co-Founder of Coachbuilt Whisky, also a Williams Racing brand ambassador, said:

We launched Coachbuilt in 2021 and, as with any business, you launch with plans and grand aspirations which you strive to achieve. To be partnering with Williams Racing as we celebrate only our third birthday is quite extraordinary and I couldn’t be prouder.

To work with a team so rich in heritage and one that has so many milestone moments means so much and we’re excited to embark on a partnership which will see us create liquids to honour some of the most special moments in Williams Racing’s history.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

1 hour ago

Mata invests in San Diego FC

New investment for former Spanish star Spanish footballer Juan Mata has been revealed as an…

1 hour ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

9 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

9 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

9 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

10 hours ago