Williams joins forces with Zoox

Zoox joins as Official Regional Partner

British Formula One team Williams Racing have recently announced a new multi-year partnership with autonomous ride-hailing firm Zoox. The partnership will see Zoox become an Official Regional Partner of the British team and Zoox will enjoy branding presence on the Williams cars for the races held in the United States, kicking off with the upcoming Las Vegas Grand Prix 2024.

Zoox will further work on various fan engagement activities in Las Vegas, Austin and Miami and will have their robotaxi present at Williams’ Las Vegas Fan Zone as well.

James Vowles, Team Principal, Williams Racing, commented,

“Williams Racing is excited to be bringing the future of mobility into Formula 1 and delighted to welcome Zoox as the first autonomous vehicle company to become a partner in the sport. At first glance this might seem an unlikely partnership — F1 is about pitting the best drivers in the world against each other, while Zoox is pioneering driverless travel — but both Williams and Zoox are operating at the leading edge of automotive technology and share core values in how we do business. We look forward to helping Zoox reach new audiences, starting in Las Vegas later this month.”

Carly Wyatt, Zoox’s Head of Communications & Marketing, added,

“Partnering with Williams Racing reflects our shared values in the pursuit of performance and precision, and will allow Zoox to reach a new audience of Williams and F1 fans who embrace innovation and engineering excellence. This unique collaboration between a Formula 1 racing team and a robotaxi company presents an opportunity to provide deeper, behind-the-scenes insights into how these two industries are using similar cutting-edge technologies, including the latest advancements in AI, to reshape the future of both motorsports and mobility.”