Times Internet Limited has signed a four-year deal with the International Cricket Council (ICC), which will see Willow become the home of ICC cricket in the USA and Canada till the end of 2027.
Willow TV and Digital will acquire the broadcast and digital rights for all major ICC men’s and women’s events, starting from 2024 up until the end of 2027. The new agreement between Willow and the ICC is a part of their longstanding partnership that started back in 2016.
Willow will also broadcast the games digitally on willow.tv and provide its subscribers with “an unparalleled viewing experience with live HD quality streaming, interactive video scoreboards and statistics”.
The partnership will see Willow broadcast the following major ICC events during the course of the agreement:
Men’s Events
Women’s Events
Geoff Allardice, Chief Executive, ICC, commented:
“The USA is an important strategic market for the ICC and the direct partnership with Willow will provide us with a number of exciting opportunities to strengthen engagement with fans in the region. With content available across Willow’s digital and TV platforms, it is an incredible opportunity for new fans to enjoy and engage with the sport across North America.“
Satyan Gajwani, Vice Chairman, Times Internet, commented:
“Willow TV has long been the home for cricket in North America. Having exclusively covered the ICC’s World Cups since 2015, we are excited to continue our partnership until the end of 2027. We continue to focus on delivering the best cricket consumption experience across all devices and platforms and to share some of the most exciting, power-packed events in the coming years.“
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