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Willow TV secures ICC cricket rights in US and Canada

Aditya Chaudhuri Aditya Chaudhuri

Times Internet Limited has signed a four-year deal with the International Cricket Council (ICC), which will see Willow become the home of ICC cricket in the USA and Canada till the end of 2027.

Willow TV and Digital will acquire the broadcast and digital rights for all major ICC men’s and women’s events, starting from 2024 up until the end of 2027. The new agreement between Willow and the ICC is a part of their longstanding partnership that started back in 2016.

Willow will also broadcast the games digitally on willow.tv and provide its subscribers with “an unparalleled viewing experience with live HD quality streaming, interactive video scoreboards and statistics”.

The partnership will see Willow broadcast the following major ICC events during the course of the agreement:

Men’s Events

  • ICC Men’s T20 World Cup 2024 (West Indies & USA)
  • ICC Men’s Champions Trophy 2025 (Pakistan)
  • ICC World Test Championship Final 2025 (England)
  • ICC Men’s T20 World Cup 2026 (India & Sri Lanka)
  • ICC Men’s Cricket World Cup 2027 (South Africa, Zimbabwe & Namibia)
  • ICC World Test Championship Final 2027 (Host TBC)
  • ICC U19 Men’s Cricket World Cup 2024 (Sri Lanka)
  • ICC U19 Men’s Cricket World Cup 2026 (Zimbabwe & Namibia)

Women’s Events

  • ICC Women’s T20 World Cup 2024 (Bangladesh)
  • ICC Women’s Cricket World Cup 2025 (India)
  • ICC Women’s T20 World Cup 2026 (England)
  • ICC Women’s T20 Champions Trophy 2027 (Sri Lanka)
  • ICC U19 Women’s T20 World Cup 2025 (Malaysia & Thailand)
  • ICC U19 Women’s T20 World Cup 2027 (Bangladesh & Nepal)

Geoff Allardice, Chief Executive, ICC, commented:

The USA is an important strategic market for the ICC and the direct partnership with Willow will provide us with a number of exciting opportunities to strengthen engagement with fans in the region. With content available across Willow’s digital and TV platforms, it is an incredible opportunity for new fans to enjoy and engage with the sport across North America.

Satyan Gajwani, Vice Chairman, Times Internet, commented:

Willow TV has long been the home for cricket in North America. Having exclusively covered the ICC’s World Cups since 2015, we are excited to continue our partnership until the end of 2027. We continue to focus on delivering the best cricket consumption experience across all devices and platforms and to share some of the most exciting, power-packed events in the coming years.

Willow TV secures ICC cricket rights in the USA and Canada
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Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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