Wimbledon 2026 Sponsors and Partners
Here, we look at the the organisations serving as official sponsors and partners of the 2026 Wimbledon Championships held at the All England Lawn Tennis and Croquet Club (AELTC).
Official Partners
Rolex
The Geneva-headquartered Swiss luxury watch manufacturer has been the Official Timekeeper of the Wimbledon Championships since 1978.
The partnership is visible through Rolex’s prominent branding on scoreboards and VIP hospitality, as well as its association with iconic tennis players of the past, such as Roger Federer, and a new-age champion in Carlos Alcaraz.
The deal includes Rolex providing on-court timepieces throughout the tournament, while also including a licence for limited-edition Wimbledon-themed Rolex watches.
Rolex renewed its partnership with Wimbledon in a £200m deal in 2024.
Keith Prowse
The London-headquartered hospitality services provider’s association with the AELTC dates back to 1982.
Keith Prowse was announced as Wimbledon’s exclusive official hospitality provider in October 2017, with a five-year extension agreement later kicking off in 2019. To commemorate the extension, Keith Prowse committed itself to working with the Wimbledon Foundation, the tournament’s charity arm, and its causes by donating £5 from each guest booking at The Championships.
The two parties announced another renewal in 2021, which dictated that the partnership would run until 2026 and comprise hospitality experiences such as prime seating on one’s chosen day and court (Centre Court or No. 1 Court, subject to availability), award-winning menus by Michelin-starred chefs such as Michel Roux, Marcus Wareing, and Tom Sellers, and English-themed gardens and suites in luxury surroundings.
In January 2026, the two parties announced another multi-year renewal of their partnership.
IBM (International Business Machines)
The Armonk, New York–headquartered American tech giant has been the Official Information Technology Partner of The Championships and the AELTC since 1990.
As per the deal, IBM works with the AELTC to provide mobile and digital solutions, which include real-time statistics and unique fan experiences.
Ralph Lauren
The New York-headquartered American fashion company has been the Official Outfitter of all Wimbledon on-court officials since 2006, with the line umpires donning navy blazers and cream-coloured trousers and the ball persons wearing navy polos and sporty skirts or shorts.
The partnership also facilitates periodic releases of exclusive Wimbledon-themed clothing ranges around every iteration of The Championships.
Slazenger
The Shirebrook-headquartered sports equipment manufacturer has been the Official Supplier of tennis balls to The Championships since 1902 in what is regarded as one of the longest partnerships in sporting history.
Working with Loughborough University, Slazenger ensures it maintains the highest of standards with each ball supplied to the tournament every year.
Apart from balls, Slazenger is also Wimbledon’s supplier of umpire chairs, nets, and canvas.
The two parties last renewed their partnership in June 2015.
American Express (Amex)
The New York-headquartered financial services corporation was announced as the Official Payment Partner of Wimbledon in July 2018 in a deal that kicked off in 2019.
Apart from providing payment services for all Wimbledon-related activities, the deal also sees Amex customers enjoy an abundance of exclusive discounts and fan experience opportunities throughout the tournament.
Amex offers several perks to its cardholders, which include early access to hospitality tickets, discounts at Wimbledon’s online store, and access to the American Express Lounge. Over the years, it has carried out several activations around Wimbledon with Andy Murray.
Vodafone
The Berkshire-headquartered British telecom company Vodafone was announced as the Official Connectivity Partner of Wimbledon and the AELTC in January 2022.
Apart from branding rights, the partnership entails Vodafone using its 5G connectivity as well as AR, VR, and IoT tech to enhance the Wimbledon experience for fans.
Vodafone has also been working with the AELTC and the LTA (Lawn Tennis Association) to develop a new grassroots competition to ensure inclusivity across tennis with a competition called “Play Your Way to Wimbledon”.
British tennis stars Tim Henman and Laura Robson also serve as Vodafone brand ambassadors as part of the deal.
Babolat
Babolat is a Lyon-based French sports racquet and accessories company. It joined forces with Wimbledon as an official supplier of tennis shoes in 2013.
Nearly a decade later, in 2022, Babolat upgraded its sponsorship agreement with the AELTC to become the Official Stringer of The Championships and the Official Partner of Tennis Rackets, Strings, Bags and Shoes for Wimbledon.
As part of the current deal, Babolat designs official rackets, bags, and footwear for the event as part of a limited-edition collection, made available to fans globally. Babolat’s official stringing service is also a key part of the partnership, featuring a team of experts who prepare the rackets for players at the Grand Slam.
Barclays
Barclays, a London-based British multinational universal bank, announced the signing of a multi-year partnership deal with the Wimbledon Championships in November 2022, becoming in the process the official banking partner of Wimbledon starting with its 2023 edition.
In accordance with the deal, Barclays makes an annual contribution to the Wimbledon Foundation, the official charity of the AELTC and The Championships.
Their first partnership dates back even further, to the 1960s, when the first sub-branch of the bank was built directly below Centre Court at Wimbledon.
Stella Artois
Stella Artois is a Belgian pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven. It is owned by Interbrew International, which is a subsidiary of the world’s largest brewer, Anheuser-Busch InBev.
The partnership between Stella Artois and Wimbledon began in 2011, when the former became the official beer and cider partner of the tournament. Since then, the brand has been a fixture at the AELTC each year.
Emirates
Emirates is one of the two flag carriers of the UAE and one of the largest airlines in the Middle East. The airline announced in February 2024 a multi-year deal to become a Wimbledon sponsor.
As part of the deal, Emirates branding is visible on Centre Court and Court 1. Emirates also works towards improving the customer experience with Wimbledon-themed A380 flights, branded merchandise, and live screening of matches. It also enjoys a presence on Wimbledon’s metaverse platform in Roblox, with branded tennis courts and obstacle courses.
In addition, Emirates and Wimbledon collaborate on social initiatives, including a “Force for Good” fund to support society and local communities.
Lanson
Founded in 1760, Reims-based Champagne house Lanson has been associated with The Championships since 1977 and has acted as the Official Champagne Partner of the tournament since 2001.
In July 2023, Lanson and Wimbledon renewed their partnership in a multi-year deal, as per which the partnership is now set to continue until 2028.
Lanson creates special Wimbledon-themed gift boxes for its “Le Black Label Brut” and “Le Rosé” Champagne offerings, while also offering various activations in hotels, bars, and restaurants throughout the Grand Slam.
Evian
The Évian-les-Bains-sourced French mineral water brand from Danone has been the Official Water of Wimbledon since 2008.
The deal sees Evian’s products supplied to fans, players, and staff throughout the tournament.
In 2023, Evian announced a first-ever on-court refillable system for players to reduce plastic waste and promote sustainability.
Lavazza
The Turin-headquartered Italian coffee brand has served as the Official Coffee to The Championships since 2011.
Wimbledon and Lavazza last renewed their partnership in June 2022, with the deal set to run until 2025. Although details regarding a new deal cannot be found, Lavazza continues to be displayed as an official partner for Wimbledon on its official website.
The deal sees Lavazza’s coffee machines installed across various venues throughout the tournament, be it bars, restaurants, corporate hospitality areas, media work rooms, or areas reserved for players and staff.
Range Rover
The Tata Motors-owned, Whitley-headquartered British luxury automobile company Jaguar Land Rover’s sub-brand Range Rover has served as the Official Vehicle Partner of Wimbledon since 2015.
In June 2026, Range Rover and Wimbledon announced a multi-year extension. As per the current deal, throughout the tournament, Range Rover offers support to players and officials via a fleet of Range Rover and Range Rover Sport plug-in electric hybrid models, while also offering a preview of the latest Range Rover Electric, the company’s first zero-tailpipe-emissions vehicle, in metallic British Racing Green, which is showcased on the AELTC grounds.
Exclusive Supplier
Pimm’s
The Diageo-owned English gin-based fruit cup brand has served as an Official Partner of Wimbledon since 2017.
Pimm’s products have been made available across Wimbledon venues — both on the grounds and elsewhere — under this partnership.
The partnership was last renewed in October 2020.
La Roche-Posay
La Roche-Posay and the AELTC work towards raising awareness about sun protection and skincare. Throughout the tournament, La Roche-Posay also aims to distribute more than 500,000 sunscreen samples, helping spectators protect their skin while increasing awareness about daily UV protection.
