WNBA inks deal with New Balance

The Women’s National Basketball Association (WNBA) has announced a multi-year partnership agreement with US sportswear brand New Balance.

The deal will see New Balance become the Official Partner of the WNBA starting with the 2024 season. New Balance will work towards creating broadcast, digital, and retail content featuring athletes from its own roster.

Colie Edison, Chief Growth Officer, WNBA, said:

“The partnership with New Balance is yet another positive step in our efforts to grow women’s sports across new audiences, incentivize youth participation and positively influence communities. By aligning ourselves with a global brand like New Balance, we continue to push the envelope of what’s possible when we tap into the unifying power of sport.”

Jess Vassall, New Balance Head of Global Partnerships, added:

“This relationship with the WNBA is another example of New Balance encouraging all young athletes, particularly women and girls, to pursue their athletic goals and ignite a new era of female empowerment through sport.“