EA joins as DAZN’s Global Broadcast Partner
EA Sports has added the UEFA Women’s Champions League (UWCL) to their FIFA 23 video game and will also become the Global Sponsor of DAZN’s live coverage of the UWCL.
EA has also announced plans of developing a women’s football internship programme with all the female competitions they partner with. The partnership with the UWCL is part of EA’s $11 investment into women’s football and they have also acquired licensing rights to create new modes and update their game engines to include new animations of the players.
As DAZN’s Global Broadcast Partner, EA branding will be present across all of the broadcasts on DAZN from the knockout stages onwards.
Nadine Kessler, UEFA’s Chief of Women’s Football, commented,
“We are delighted that EA SPORTS has chosen to become a UEFA Women’s Football partner and we are looking forward to working closely over the coming years as they share our ambition to make the women’s game even stronger and take it to new heights. We are also thrilled to see the UEFA Women’s Champions League is integrated into EA SPORTS FIFA 23. It feels like a natural fit for the world’s best women’s club competition to be part of the world’s leading football simulation game. This is another major step in the women’s game and an ideal additional platform for the female athletes contributing to its success.”
Andrea Hopelain, SVP Brand, EA Sports, added,
“We’re delighted to expand our partnership with UEFA, enabling fans to play with their favourite UEFA Women’s Champions League clubs in FIFA 23. EA SPORTS is at the epicentre of global football fandom and this partnership reinforces our dedication to showcasing top talent from across the globe, our unrivalled authenticity, and our commitment to being change makers of the future of the sport.”
Shay Segev, Chief Executive, DAZN, added,
“What EA Sports is doing to advance the women’s game is game-changing, and we look forward to activating this new partnership to collectively reach and engage millions more fans around the globe, further tap into the commercial potential of the sport, and inspire the next generation along the way.”
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