WPL renews Herbalife India deal

The Board of Control for Cricket in India (BCCI) and health and wellness company, Herbalife India have announced a partnership renewal which will see the latter continue on as the Official Nutrition Partner of the Women’s Premier League (WPL) for the ongoing 2026 edition. Both will continue to support the growth of women’s sports in the country along with also the well-being of the athletes. Herbalife India will also promote the importance of science-based nutrition in enhancing performance, endurance, and recovery for elite cricketers competing at the highest level.

Devajit Saikia, Honorary Secretary, BCCI, commented,

“The WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Herbalife brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”

Ajay Khanna, Managing Director, Herbalife India, added,

“India’s women’s sports revolution with TATA WPL at its epicenter signals a transformative era for athletic excellence and gender equity. Herbalife proudly continues its association with BCCI as Official Nutrition Partner, arming elite cricketers with science-based nutritional products to optimize performance, endurance, and recovery on this world-class platform. It’s our privilege to drive this momentum and shape the future of women’s cricket.”