Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across Wrexham Association Football Club’s men’s and/or women’s football teams’ physical and digital assets as their sponsors and partners for the 2023/24 season.
United Airlines
Chicago, Illinois-headquartered United Airlines, one of the major US airlines, signed a season-long partnership deal with Wrexham AFC ahead of the 2023/24 season.
As per the deal, United Airline’s logo appears on the front of the Wrexham men’s and women’s team jerseys.
United Airlines replaced TikTok, with which Wrexham AFC had signed a two-year deal in 2021.
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VistaPrint
VistaPrint, a global e-commerce company that produces physical and digital marketing products for small businesses, extended its partnership with Wrexham AFC in July 2023.
The new agreement sees VistaPrint serve as the Wrexham senior men’s team’s back-of-matchday-shirt sponsor for this season. The previous deal saw VistaPrint serve as the team’s sleeve sponsor last season.
St?k
Cold brew coffee brand St?k, which is a part of Danone North America’s Ready-to-Drink portfolio, signed on as the official sponsor of the club’s home ground, the Racecourse Ground, in May 2023.
As per the sponsorship agreement, which went into effect on July 1 this year, the stadium is called “ST?K Cae Ras”, which is Welsh for “ST?K Racecourse”.
Betty Buzz
In May 2023, Betty Buzz, a line of non-alcoholic drink mixers, agreed to a sponsorship deal with Wrexham AFC.
As per the deal, Betty Buzz is sponsoring the official Wrexham training kit for the 2023/24 season, with its logo featuring on the training kits of both the men’s and women’s teams of the club.
HP
The American multinational information technology company signed a one-year partnership deal with Wrexham AFC in July 2023, coming on board as their official technology partner.
As per this deal, HP is to provide devices and services, including laptops, PC accessories and hybrid work-enabling services, to help the club both on and off the pitch.
Ifor Williams Trailers
Ifor Williams Trailers, based in Corwen, Denbighshire, North Wales, and the largest manufacturer of trailers in the UK, has been a local sponsor of Wrexham AFC since 2016.
In July 2023, the Welsh company signed an extension deal with the club, thus remaining on board as their men’s team’s matchday shorts sponsor until the end of the 2023/24 season.
Four Walls
Four Walls, an Irish-American whiskey brand by Rob McElhenney, was roped in as a training wear sleeve sponsor of Wrexham AFC for the 2023/24 season in October 2023. The Four Walls Whiskey logo thus appears on the left sleeve of the club’s training kits.
M&S Food
Mark & Spencer, a major British multinational retailer based in London, signed a multi-year sponsorship deal with Wrexham AFC in November 2023.
As per the terms of the deal, the two parties work together to benefit the community.
Aviation Gin
Aviation Gin, a brand of American gin first produced in Portland, Oregon, and previously owned by Ryan Reynolds, has been acting as one of the sleeve sponsors of Wrexham AFC since their takeover by Reynolds and McElhenney in 2021.
Macron
Wrexham AFC have had Macron as one of their primary sponsors since 2016. The Italian sportswear brand also has a naming rights agreement in place with the club since 2021, which sees the Mold Road Stand at the ST?K Racecourse called the Macron Stand for at least until the end of the 2023/24 season.
Wrexham Lager
Founded in 1881 by German immigrants, Wrexham Lager is a lager brewed in Wrexham and has been a long-time sponsor of the club.
In August 2021, Wrexham Lager signed a new three-year partnership agreement with the club. Having spent most of its time as shorts sponsor for the club in years gone by, the brewery now sponsors the Yale Stand at the ST?K Racecourse (thusly called the “Wrexham Lager Stand”) as per the latest agreement until the end of the 2023/24 season.
SP Energy Networks
SP Energy Networks is a Scottish energy company that owns and operates the electricity transmission and distribution network in central and southern Scotland as well as across various parts of the UK.
The partnership between SP Energy Networks and Wrexham AFC, announced in May 2022 and running until June 2024, sees the Wrexham AFC Community Trust and SP Energy Networks working together to ensure greater participation and inclusion within football and the community.
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