WWE and Topps rejoin forces

Long-term trading card deal signed

The WWE has once again teamed up with Fanatics’ trading card and collectible brand Topps as part of a new long-term partnership agreement. The deal comes shortly after WWE and Panini mutually terminated their partnership in November 2023. Panini and WWE had partnered in 2021 with the deal set to last until 2026 but both decided to terminate it earlier.

Topps has been a partner of WWE previously, between 2005 and 2021 and will once again return as a WWE partner. This time though, Topps comes following their $500 million takeover by Fanatics in January 2022. The current deal will see Topps provide signed cards and other high-value limited edition cards for the collectors and resale market. 

Along with the announcement, Topps teased the first set of WWE Topps Chrome which is set to be released later in 2025 and it showed autographed cards of CM Punk and Rhea Ripley.