Yashasvi Jaiswal joins KRAFTON India as brand ambassador

Indian cricketer Yashasvi Jaiswal has been revealed as an official brand ambassador of Real Cricket, a series of mobile-focused cricket-simulation video games, after reaching a partnership agreement with its developer, KRAFTON India.

As per the agreement, the 24-year-old will be integrated into Real Cricket, with fans being able to play as Jaiswal, who will also be prominently featured across the “Quick Match” and “Test Match” modes.

The announcement was made through a campaign film that had the theme of preparation, discipline, and mental resilience — mirroring Jaiswal’s rise from domestic cricket to the international stage.

On joining KRAFTON India, Yashasvi Jaiswal commented:

“The preparation happens long before the first ball is bowled. Real Cricket captures that intensity – the focus, the strategy, the pressure of every decision. It’s a platform that lets fans step into that mindset, and I’m proud to be part of a franchise that takes the sport as seriously as we do on the field.”

Anuj Sahani, Head – KRAFTON India Gaming Incubator & Director, Publishing, KRAFTON India, added:

“Yashasvi represents everything Real Cricket stands for – discipline, preparation, and performance under pressure. His journey mirrors the ethos we’ve built into the game: that success in cricket, whether on the field or on the screen, comes from understanding the sport deeply and respecting the craft. As we scale Real Cricket from a beloved homegrown franchise into a mainstream cricket platform, we needed an ambassador who embodies authenticity and resonates with the generation that plays as much as they watch. Yashasvi is that connection – a young, relatable cricketer whose mindset aligns perfectly with how millions of Indians now experience their favourite sport: interactively, strategically, and with genuine competitive intent.”