Yuvraj Singh joins the New Holland family

Singh joins as brand ambassador

Former Indian World Cup winner Yuvraj Singh has been revealed as the Brand Ambassador of global full-line agricultural machinery manufacturer, New Holland. The new partnership agreement will see Singh headline New Holland’s ‘Asli Hero ki Asli Taaqat’ campaign, highlighting and supporting the Indian farmers. Singh will star in various television commercials, digital, radio, print, outdoor advertising, on-ground experiential events, and dealership engagement.

Yuvraj Singh said,

“Coming from a state that is considered the breadbasket of India, I have seen firsthand the hard work and resilience of our farmers. Partnering with New Holland, a brand synonymous with high productivity and reliable performance, feels like a natural fit. Together, we celebrate the real heroes of our nation—the farmers—and help them build a stronger, more prosperous future.”

Tarun Khanna, Director Marketing, New Holland India, said,

“At New Holland, we believe that farmers are the true heroes of our nation, tirelessly working to feed the country and drive its progress. Just as Yuvraj Singh has inspired millions with his resilience, hard work, and ability to overcome challenges, our farmers showcase the same determination every day in the fields. His never-give-up spirit makes him the perfect ambassador for our brand. Through this partnership, we hope to inspire farmers to adopt the world class technology provided by New Holland machinery that enhances productivity, efficiency, and ease of operations.”