Yuvraj Singh unveiled as New Holland brand ambassador

Former Indian professional cricketer Yuvraj Singh has been revealed as a brand ambassador of New Holland, a global manufacturer of full-line agricultural machinery.

The partnership will see Singh headline New Holland’s “Asli Hero ki Asli Taaqat” campaign, which will highligh and support Indian farmers. The 43-year-old will be involved in several television commercials, digital, radio, print, outdoor advertising, on-ground experiential events, and dealership engagements for the company.

Regarding the partnership, Singh said:

“Coming from a state that is considered the breadbasket of India, I have seen firsthand the hard work and resilience of our farmers. Partnering with New Holland, a brand synonymous with high productivity and reliable performance, feels like a natural fit. Together, we celebrate the real heroes of our nation—the farmers—and help them build a stronger, more prosperous future.“

Tarun Khanna, Director Marketing, New Holland India, said:

“At New Holland, we believe that farmers are the true heroes of our nation, tirelessly working to feed the country and drive its progress. Just as Yuvraj Singh has inspired millions with his resilience, hard work, and ability to overcome challenges, our farmers showcase the same determination every day in the fields. His never-give-up spirit makes him the perfect ambassador for our brand. Through this partnership, we hope to inspire farmers to adopt the world class technology provided by New Holland machinery that enhances productivity, efficiency, and ease of operations.“