FC Barcelona have signed a sponsorship agreement with ZENB, a gluten-free food products brand. The club have selected the London-based company as a regional partner for UK, US and Japanese markets in a deal set to run until 2026.
As per the agreement, ZENB will collaborate with the club over content that will focus on the eating habits of their senior football team and will be released on the their social media channels in order to reach Barça supporters worldwide.
Commenting on the deal, Juli Guiu, FC Barcelona Marketing Area Vice-President, said:
“We are very happy to begin this partnership with ZENB, a leading company in the gluten free foods sector with a solid history and tradition of over 200 years. A company that is opening up new markets, building on its success in the United Kingdom, the United States of America and Japan, with whom we will collaborate to inform our fans about new dietary options.“
Nobuhisa Hamana, Global CEO of ZENB, added:
“At ZENB, we feel a responsibility to develop plant-powered foods, such as pasta that benefit people and those mindful of the planet, and part of that is having a deep understanding of their health value and functionality.“
Former Liverpool manager Jürgen Klopp was announced as the head-coach of the German National football…
The Hundred franchise Welsh Fire has signed a new partnership with sports betting platform Matchbook,…
Italian football giants AC Milan has recently announced a partnership renewal with cruise company MSC…
Formula One has announced that the Bahrain Grand Prix 2026 which was supposed to take…
English football club Coventry City has announced a partnership expansion with Genesis Employment, who will…
WWE has announced a new deal with broadcasting firm SiriusXM, who will collaborate with the…