FC Barcelona have signed a sponsorship agreement with ZENB, a gluten-free food products brand. The club have selected the London-based company as a regional partner for UK, US and Japanese markets in a deal set to run until 2026.
As per the agreement, ZENB will collaborate with the club over content that will focus on the eating habits of their senior football team and will be released on the their social media channels in order to reach Barça supporters worldwide.
Commenting on the deal, Juli Guiu, FC Barcelona Marketing Area Vice-President, said:
“We are very happy to begin this partnership with ZENB, a leading company in the gluten free foods sector with a solid history and tradition of over 200 years. A company that is opening up new markets, building on its success in the United Kingdom, the United States of America and Japan, with whom we will collaborate to inform our fans about new dietary options.“
Nobuhisa Hamana, Global CEO of ZENB, added:
“At ZENB, we feel a responsibility to develop plant-powered foods, such as pasta that benefit people and those mindful of the planet, and part of that is having a deep understanding of their health value and functionality.“
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