Maui Jim joins as Official Eyewear Partner
Austrian Formula One team Red Bull Racing have announced a new multi-year partnership with Kering Eyewear’s sunglasses brand, Maui Jim. The multi-year deal will see Maui Jim join as the Official Eyewear Partner of the team and will provide eyewear to the team’s drivers, pit crew and support staff through the season. Maui Jim will bring their unique glare reduction, unmatched UV protection and enhanced color vibrancy with the essence of Hawaii to the Formula One paddock through the partnership.
Christian Horner, CEO and Team Principal, Oracle Red Bull Racing Team Principal, commented,
“We are very excited to announce our partnership with Maui Jim, a brand that shares our commitment to developing cutting-edge technology and delivering outstanding performance. We look forward to working with a like-minded partner that isn’t afraid to defy the status quo.”
Roberto Vedovotto, Founder, President, and CEO of Kering Eyewear, said,
“Partnering with Oracle Red Bull Racing is an exciting milestone for Maui Jim. Both brands share an uncompromising dedication to precision and redefining standards — whether it’s on the Formula 1 track or in the design and technology behind our eyewear. We look forward to bringing our signature to the F1 paddock, helping the team see the world with unmatched clarity and style as they chase success in 2025 and beyond.”
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