Chelsea Football Club have announced a partnership agreement with customer engagement platform Twilio, roping it in as an Official Supplier.
The multi-year deal will see Twilio work with the club to enhance fan engagement inside Stamford Bridge, their home ground, via digital activities on the Twilio Segment customer data platform, using which Chelsea will create fan experiences and offer their fanbase unique rewards and promotions, including personalised content when they visit the stadium.
Phil Lynch, Chief Digital Officer, Chelsea Football Club, commented:
“We are delighted to welcome Twilio to the Chelsea family and look forward to engaging more deeply with our global fanbase thanks to its Segment technology. For many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, our players, and our history. Twilio’s leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club for our global fanbase.“
Peter Bell, Vice President of Marketing, EMEA, Twilio, said:
“This exciting new partnership will empower Chelsea Football Club to connect with their fans like never before. With Twilio Segment, Chelsea FC can unlock a truly 360 view of their fanbase, enabling powerful, personalised engagement both home and away. At Twilio, we’re committed to supporting Chelsea in allowing its fans to feel even closer to the club. We’re excited to see the game-changing impact of this partnership over the coming years.“
Also read: Chelsea FC announce partnership with Roobet
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