New deal ahead of new season
Indian Premier League (IPL) franchise Sunrisers Hyderabad (SRH) has announced a new partnership with Lubi Industries, who are a manufacturer of pumps, motors, valves, and cutting-edge EV chargers. Lubi Industries will join the Pat Cummins-led team as their Principal Partner ahead of the IPL 2025 season.
Lubi Industries aims to reach out to global audiences through the partnership with the IPL 2016 champions with Lubi set to have their logo present on various team assets. Lubi also aims to connect closer with the fans in Andhra Pradesh and Telangana through the partnership.
K. Shanmugam, CEO of Sunrisers Hyderabad, commented,
“The SunRisers family is delighted to join forces with Lubi Industries for the 2025 season. With Lubi’s strong legacy, we’re confident this association will be mutually rewarding and enhance the experience for everyone, whilst also offering the brand a pathway to the massive engaged SRH fan base, and we are confident that we can transmit huge value to Lubi Industries.”
Ronak Porecha, Director of Lubi Industries LLP, added,
“We believe in serving nationwide communities through reliable water pumping solutions. There is no better way to unify the communities in India than the sports, particularly cricket. Through Lubi Pumps’ partnership with SunRisers Hyderabad, we are instilling our commitment to providing high-performance products & services to connect deeply with consumers. As the nation soaks itself in the fervour of cricket, it’s our constant endeavour to resonate with the spirit of our consumers and leverage the T20 league to strengthen our brand awareness amongst our target audience across the globe.”
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