Stake F1 Team Kick Sauber have announced a partnership with digital advertising firm Aleph.
The deal will see the Swiss outfit work with Aleph on accelerating digital innovation globally. Aleph will gain branding presence across various Sauber assets and work with the team on content initiatives.
Stefano Battiston, Chief Commercial Officer of Stake F1 Team KICK Sauber, said:
“We are thrilled to welcome Aleph as a partner. Both of our organisations operate in highly competitive and fast-evolving environments, where innovation, precision, and resilience are key. Aleph’s vision of empowering businesses across the world through digital transformation aligns perfectly with our commitment to performance and technological excellence; it also reflects our partner-centric approach to the way we do business. We look forward to a dynamic collaboration that reflects our shared values and ambitions.“
Gaston Taratuta, CEO of Aleph, added:
“This partnership is more than a sponsorship; it’s a reflection of who we are. Stake F1 Team KICK Sauber and Aleph share the same relentless drive—always pushing the limits, always innovating, always looking ahead. Just like an F1 team, we thrive in an environment of continuous transformation, where resilience and strategic thinking define success. From overcoming challenges to reaching new heights, we see in Stake F1 Team KICK Sauber a partner that embodies the same values that have fuelled Aleph’s journey over the years.“
Sauber have kicked off the 2025 Formula One season with a new pairing of the veteran Nico Hülkenberg and rookie Gabriel Bortoleto. Thanks in part to Hülkenberg’s seventh-place finish at the season-opening Australian Grand Prix, Sauber sit eighth in the Constructors’ Standings with 6 points after two races.
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