Indian professional cricketer Jasprit Bumrah has been announced as a brand ambassador of non-banking financial company L&T Finance.
As per the agreement, the 31-year-old pacer will headline several ATL (Above The Line) and BTL (Below The Line) marketing campaigns for the Mumbai-headquartered company with the aim of improving brand awareness and driving customer engagement.
Regarding the partnership, Bumrah commented:
“I am excited to associate with L&T Finance, a brand renowned for its strong legacy, excellence, and commitment. I look forward to being a part of this wonderful journey.“
Kavita Jagtiani, chief marketing officer at L&T Finance, added:
“We are delighted to welcome Jasprit Bumrah, one of India’s most iconic sports figures, to the LTF family as our brand ambassador. This partnership directly aligns with one of our core pillars, i.e., heightened brand visibility. Bumrah’s stellar performance has propelled him to household name status, making him an instantly recognisable and respected figure. His unwavering discipline and commitment to cricket, fostering deep trust, make him an ideal persona for the LTF brand.
“His humbleness and relatable nature are visible both on and off the field. This universal appeal extends to his versatility and enables us to connect seamlessly with people from all walks of life. Bumrah perfectly embodies the values of our company, reflecting our dedication to excellence and customer-centricity. Therefore, this collaboration is not just a partnership but a powerful alignment of values and vision, driving us towards greater success.“
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