This article contains information regarding the organisations enjoying a strong branding presence across the assets of the Kolkata Knight Riders (KKR) as their official sponsors and partners for the 2025 Indian Premier League (IPL) season.
Principal Sponsors
BKT
Mumbai-based tyre giant BKT became an integral part of the IPL sponsorship ecosystem in 2021 by associating with seven teams. In 2024, BKT continued its association with KKR as a Principal Sponsor.
Dream11
Fantasy sports platform Dream11 signed a sponsorship deal with KKR in March 2024. The Mumbai-based company plays a pivotal role in driving fan engagement and fantasy sports popularity.
The two parties renewed their partnership by signing an extension deal in March 2025.
RR Kabel
In February 2025, the Knight Riders announced a multi-year partnership with consumer electrical firm RR Kabel.
As per the agreement, RR Kabel serves as KKR’s Principal Partner. That brand has its logo featured on the right chest of all KKR apparel, aiming to widen its presence through the partnership.
This is RR Kabel’s second partnership with the reigning IPL champions, having previously acted as a KKR partner during the 2021 IPL season.
Associate Sponsors
Reliance Jio
The Indian telecom giant has been associated with all IPL teams since 2018.
Joy Personal Care
Joy Personal Care became an associate sponsor of KKR in March 2022.
The partnership includes branding rights and collaborations on television commercials and fan-engagement programmes. The brand’s logo also features on the matchday shirt sleeve of KKR players.
Acko
The Bengaluru-based insurance company joined KKR as an associate sponsor in February 2022. The sponsorship was then extended in March 2024.
Acko continues its presence in the team’s sponsorship lineup for IPL 2025.
JSW Paints
JSW Paints partnered with KKR ahead of the 2024 IPL season. This association adds to the sponsorship portfolio of the team with an emphasis on creativity and vibrant branding.
Manipal Hospitals
Manipal Hospitals became an official sponsor of KKR in 2024. The Bengaluru-based hospital network contributes to the team’s healthcare partnerships and promotes health-related initiatives.
Vikram Solar
In March 2025, the Knight Riders announced a partnership with Indian solar photovoltaic (PV) module manufacturer Vikram Solar, roping it in as their Official Clean Energy Advocate.
The deal entails Vikram Solar working with KKR towards raising awareness about sustainability. Its logo features on the KKR jersey, with the two also working on several fan engagement activities.
Global Beverage Partner
Thums Up
Thums Up and KKR share a history that began in 2009, when the beverage brand first partnered with the team. After a brief hiatus, the partnership resumed in March 2020.
Thums Up continues to be a prominent name in KKR’s sponsorship lineup with an extension deal last penned in April 2022.
Official Partners
Veedol
Veedol Oil, owned by lubricants manufacturer and marketer Tide Water Oil Co (India) Ltd, was roped in by KKR ahead of IPL 2024 as an Official Partner.
Listerine
Listerine is a brand of antiseptic mouthwash owned by American consumer health company Kenvue. Ahead of IPL 2025, the mouthwash brand became an Official Partner of the Knight Riders.
Prestige
Prestige is an Indian company that manufactures kitchen appliances and cookware. It became an Official Partner of KKR ahead of IPL 2025.
Amul
The Indian dairy giant signed a partnership agreement with the Kolkata Knight Riders, the Mumbai Indians, and the SunRisers Hyderabad in April 2021 to become their Official Beverage Partner.
Amul Protein
Amul Protein, a product division of Amul, partnered with the Knight Riders in March 2025, joining as their Official Protein Partner.
As part of the deal, fans and customers can avail a 10% discount on Amul Protein products at the time of checkout by using the coupon code “KKR10”.
TECNO
In March 2025, TECNO, a Chinese tech brand, was roped in by the Knight Riders as an Official Partner.
With this partnership, TECNO aims to connect fans to the IPL action with its range of smartphones.
Dazller
In March 2025, Dazller Cosmetics, a brand from the house of Aravind Laboratories, announced its partnership with the Knight Riders as their Official Beauty & Makeup Partner for IPL 2025.
Kingfisher
Kingfisher is long-time partner of KKR. The two have worked together on many occasions, with the most recent extension deal between the two announced in March 2025.
Licensing Partners
FanCode Shop
FanCode, a platform by Dream Sports, collaborates with the Knight Riders for merchandise sales. Through its retail platform, FanCode Shop, it provides fans of the franchise with access to a wide range of KKR-branded items.
SIX5SIX
In February 2025, KKR announced a partnership with sports apparel brand SIX5SIX.
As per the partnership, SIX5SIX acts as the Official Kitting Partner of the reigning IPL champions and takes care of their knitting needs. Additionally, SIX5SIX also provides KKR fans with merchandise.
Big Ant Studios
On the eve of IPL 2024’s commencement, Australian video game publisher Big Ant Studios was announced as an Official Partner of the Knight Riders.
Dream Cricket 25
Dream Cricket 25 is a cricket simulation video game from Dream Sports, which signed a partnership agreement with the Knight Riders in March 2025, making the game the Official Mobile Game Partner of the three-time IPL winners.
Valiente Caps
Valiente Caps is a Spanish company that specialises in designing, creating, and selling fashionable caps. It joined the KKR sponsorship portfolio in March 2025, ahead of IPL 2025.
Cricket Icons
Media Partners
Fever FM
Fever FM, a national radio network, has been the Official Radio Partner of KKR since April 2018.
Through this partnership, Fever FM engages the KKR fan base with promotional activities and exclusive interactions.
Sampark Advertising Media
Sampark Advertising Media, a Kolkata-based outdoor advertising company, teamed up with KKR as a sponsor in 2019 to help enhance their visibility across the city with impactful outdoor advertising campaigns.
Radio 94.3 FM
94.3 Radio One, a Indian commercial radio network owned by HT Media, has been serving as an official radio partner of the Kolkata Knight Riders since September 2020.
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