Manchester City Football Club have announced a regional partnership with Vietnamese energy drink brand Wake-Up 24/7, roping it in as their Official Energy Drinks Partner in Vietnam.
The partnership aims to grow Man City’s presence in Vietnam, with Wake-Up 24/7 aiming to get worldwide visibility.
As per the agreement, Wake-Up 24/7 will work with City to launch co-branded products, which will feature City’s badge and images of star players Erling Haaland, Kevin De Bruyne, and Phil Foden. Wake-Up 24/7 will also enjoy LED advertising rights at the Etihad Stadium.
Kaitlyn Beale, VP of Global Partnership Sales at City Football Group, commented:
“We are pleased to announce our regional partnership with Wake-Up 247, as we welcome the brand to our extensive partner portfolio. The club has a passionate following across Asia, including in Vietnam, and we look forward to working with Wake-Up 247 on new and engaging ways to interact with our fans.“
Thang Truong Cong, CEO of Masan Consumer Holdings, owner of Wake-Up 24/7, added:
“We are thrilled to partner with Manchester City, an organisation that shares our commitment to continuously improving and embracing any opportunity. At Wake-Up 247, we are committed to inspiring consumers to embrace their challenges head-on, fuel their ambition, and push forward with determination. This partnership is a perfect match, as both Wake-Up 247 and Manchester City aim to inspire everyone to achieve greatness.“
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