Real Madrid partner with X for new original series

Spanish footballing heavyweights, Real Madrid have announced a new partnership with X to launch an X Original series, ‘Real Talks’. The partnership will see Real Madrid become the first international football club to be a part of the X Originals slate of entertainment. The series is set to provide unfiltered access to its star players to fans worldwide and will have 10 episodes. Each episode will feature one player and there will also be fan engagement as fans submit questions for the players directly on X. 

Mitchell Smith, Global Head of Content Partnerships at X, said,

“X is where the world’s biggest sports conversations happen in real time, and there’s no bigger football family in the world than Real Madrid’s. As we continue to look for new ways to fuel fandom, and foster authentic connections on X, we are honored to partner with Real Madrid to bring this electric, community-driven series to life.”