Formula One 2026 Team Sponsors: Aston Martin Aramco F1 Team
This article contains information about the organisations enjoying branding presence across the assets of Aston Martin Aramco F1 Team as their official sponsors and partners during the 2026 FIA Formula One World Championship season.
TITLE PARTNER
Aramco
In February 2022, Aston Martin inked a long-term deal with Aramco, which saw the team renamed to “Aston Martin Aramco Cognizant Formula One Team”, Cognizant being the other title sponsor of the team at the time.
The partnership sees the two parties work towards developing high-performance sustainable fuels, advanced lubricants, highly efficient internal combustion engines, and deployment of non-metallic materials in vehicles.
Aramco and Aston Martin further extended their partnership in December 2023, which made Aramco the sole title sponsor of the team.
PRINCIPAL PARTNERS
Cognizant
Aston Martin’s return to Formula One was announced with a landmark sponsorship deal the carmaker signed with IT firm Cognizant. The pair joined hands together in January 2021, which saw Cognizant come on board as a title sponsor of the new team.
In October 2023, Cognizant and Aston Martin renewed their partnership, which saw the US tech firm become the team’s Global Technology Services Partner.
No longer a title sponsor of the team, Cognizant, as per the current agreement, works towards optimising the team’s operational efficiency along with continuing to support various Aston Martin initiatives and working towards joint sustainability.
JCB
The British manufacturer of equipment for construction, agriculture, waste handling, and demolition has been a sponsor of the team since 2019, since their Racing Point days.
JCB renewed its partnership with the team after their Aston Martin rebrand in 2021, with the deal putting the JCB logo on the team’s cars.
The partnership was further renewed in February 2024 as part of a multi-year agreement signed by the two parties.
SentinelOne
Cyber security specialist SentinelOne signed a multi-year partnership agreement with the team in February 2021. The deal expanded its partnership with Aston Martin; the Mountain View, California-based company was already a partner of the Aston Martin company.
The current deal sees SentinelOne provide cyber security protection to the Aston Martin F1 team using its Singularity XDR platform.
The two parties renewed their partnership following a multi-year extension agreement in February 2024.
NetApp
In March 2021, Aston Martin F1 signed a multi-year partnership agreement with US cloud software and data management company NetApp.
As per the agreement, NetApp provides the team with data that helps them with strategic decision-making, performance gauging, and car refinements. It also provides data security in full compliance with the team’s intellectual property.
In February 2024, a partnership renewal was announced, which saw NetApp also become the team’s Global Data Infrastructure Partner.
EPOS
In June 2021, audio and video solutions company EPOS signed a deal with Aston Martin.
As per the deal, the Ballerup-based Danish company provides Aston Martin Aramco Esports Team with a range of products from its gaming portfolio.
The two parties announced a renewal in December 2023.
Pirelli
Through its over-arching agreement with Formula One, Italian multinational tyre manufacturer Pirelli serves as the Official Tyre Supplier to all F1 teams, including Aston Martin Aramco F1 Team.
TikTok
Short-form social video platform TikTok became the team’s Official Creator Partner in July 2021.
The partnership sees the Silverstone-based outfit work with TikTok’s in-house creatives and community to explore engagement opportunities, including exclusive social output for their own TikTok account. TikTok also works on various social media campaigns with the team, like behind-the-scenes content featuring Aston Martin F1 personnel — from drivers and engineers to the chefs.
The partnership between the two was further extended in July 2023.
BOSS
Aston Martin F1 announced global fashion brand BOSS as their Official Fashion Partner in June 2022.
The partnership sees BOSS design and develop formal wear for the Aston Martin drivers as well as travel wear for the entire team. The partnership also puts BOSS’s branding on the Aston Martin race car.
Velocity Black
Velocity Black was announced as the team’s Official Luxury Lifestyle Partner in March 2023.
The partnership sees Velocity Black members gain access to the squad and drivers as well as VIP tickets to the Grand Prix and special events. Additionally, the Velocity Black logo features on the nose-cone of the Aston Martin race car.
Valvoline Global
Valvoline became the Official Lubricant Partner of the team in July 2023, ahead of that year’s British Grand Prix. The team ran a special livery for the 2023 British GP and had the Valvoline branding present on their car for the rest of the season.
As per the deal, Valvoline also supplies its products to enhance team performance.
ServiceNow
Santa Clara, California-based digital workflow solutions provider ServiceNow was roped in as the team’s Official Intelligent Platform Partner in November 2023.
The deal puts the ServiceNow branding on the Aston Martin race car. The team also have ServiceNow solutions integrated across their AMR Technology Campus infrastructure.
Financial Times
British daily newspaper Financial Times (FT) was announced as a Global Partner of the team in February 2024.
The deal puts the FT logo on the Aston Martin race car.
Regent Seven Seas Cruises
In February 2024, Aston Martin F1 signed a multi-year partnership agreement with luxury cruise line Regent Seven Seas Cruise, which came on board as their Official Global Cruise Line Partner.
The deal sees the two parties work on various activations for guests, with the Regent Seven Seas Cruises logo additionally featuring on the team’s race cars, driver suits, and official apparel.
Maaden
As part of the multi-year deal, the company’s brand logo will feature on the car and the kits of drivers and the crew. They have also collaborated to launch the ‘Unearth your Greatness’ campaign to promote STEM education in both industries.
Honda
As part of the deal, Aston Martin’s AMR26 will use the Honda designed power unit RA626H.
“Together with AMAF1, Honda will conduct pre-season testing in Bahrain for a total of six days, — February 11-13 and 18-20 — and make necessary adjustments before taking on the season-opening race at the Australian Grand Prix on Sunday, March 8, 2026.”
Cohere
Cohere will support the Aston Martin’s F1 team’s performance, engineering and operational functions through innovative AI technology. Cohere branding will also appear on the side of the chassis and on the arm of the front wing mirrors of the AMR26.
CoreWeave
As per the deal, CoreWeave became the team’s AI Cloud Partner. CoreWeave will help the team transition their existing data centre to CoreWeave’s cloud computing facility. The team’s new wind tunnel has been renamed as the CoreWeave Wind Tunnel. The company will also have prominent branding on the team’s car.
“Through its cloud computing infrastructure, CoreWeave will provide the speed, performance and expertise to unlock AI-accelerated engineering opportunities for Aston Martin Aramco.”
Arm
Arm will collaborate with the team in championing women in motorsport by supporting their F1 Academy Programme and also becoming the presenting partner for their Women’s Day activities. In addition, Arm will also assist the team in the enhancing their performances by introducing new and innovative technology.
“Areas of focus include the development of intelligent wheel guns, automated jacks, release light systems for a new pit-stop system and in the instrumentation and control for the team’s new wind tunnel model.”
The Arm branding will feature on the rear wing of the Aston Martin F1 car and the pit stop gantry for every race. The brand will also have visibility on the F1 Academy car and race suit.
Atlas Air
Atlas Air Worldwide is an aviation company providing outsourced aircrafts and aviation operating services. In Feb 2025, Aston Martin Aramco F1 team inked a partnership deal with Atlas Air, making them their official Logistics Partner.
As part of the deal, Atlas Air will provide logistics support to the AMA team, carrying their freight to races around the world while also promoting sustainable aviation.
The Atlas Air brand logo will appear on the Aston Martin F1 car and also on the drivers and crew suits.
Breitling
As per the deal, Breitling became the Official Watch Partner for the team and the new partnership was kicked off with the introduction of the co-branded Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team watch. The Breitling logo will also feature on the AMR F1 car along with the driver and crew apparel.
Cognition
As part of the deal, Cognition became a global partner of the team and will assist the team in using AI to perform software development tasks. The Cognition brand logo will also have visibility on the AMR car.
Coinbase
The unique thing about this partnership was that the entire partnership amount was paid in cryptocurrency. The deal will help ease engaging in cryptocurrency worldwide.
Coinbase will have prominent brand visibility on the halo and the rear-wing end plate of the AMR driving car and the suits of the drivers as well.
COINPAYMENTS
As part of the deal, COINPAYMENTS will also be the payment partner of the team and its branding will be visible on the key physical assets including the AMR F1 car and the racing suits of the drivers. The brand logo will appear on the headrest side of the AMR F1 car.
Celcius
The multi-year deal entails collaborating with the brand to drive their LIVE FIT campaign in order to engage more fans to imbibe fitness in their lives.
“The partnership will also help elevate the CELSIUS LIVE. FIT. GO. campaign, launched in the U.S., Canada, and Australia in 2025, with additional markets planned for 2026”
Circle8
As part of the deal, Circle8 will be responsible for outsourcing specialized IT and Tech professionals for the team. The partnership also includes the brand visibility on the AMR car.
Eight Sleep
The AI-driven sleep technology company will help improve player performance and recovery for ensuring better results. The Eight Sleep pod will be provided to the team for optimising recovery through temperature regulation and physiological tracking.
The Eight Sleep logo will also feature on the side of the nose of the AMR car, on the driver balaclavas, on the cooling vests of drivers and on the handheld cooling fans in the garage.
ELEMIS
As part of the multi-year partnership, ELEMIS will have a presence at the Aston Martin events and flagship locations around the world. Additionally, the two parties will launch co-branded products and activations in several locations as well. ELEMIS will also be present at the official Aston Martin Hospitality Lounge to service VIP Clients.
Glenfiddich
To honour the partnership, Glenfiddich paid tribute to Aston Martin’s debut in Formula One with a whiskey cask from the same year i.e., 1959.
The partnership will also see Glenfiddich logo feature prominently on the AMR car and the driver racing suits.
Krown
As part of the multi-year partnership, the Krown logo was featured beneath the halo of both cars during the 2025 United States Grand Prix. The Krown logo will also be featured on the trade plate of both Lance Stroll and Fernando Alonso’s cars from the 2026 F1 season onwards.
Krown will provide the freshest produce of food to the team, further helping the players and crew maintain a healthy lifestyle.
NexGen
Canadian company NexGen became a global partner for the Aston Martin Aramco F1 team in 2024.
As part of the deal, NexGen’s aim is to provide clean, environment-friendly fuel to the team for the future. The two parties have collaborated to host initiatives such as ‘Make a Mark’ Sustainability Day to promote eco-friendly practices.
The brand logo will also feature on the AMR racing car as part of the deal.
Pepperstone
As part of the deal, Pepperstone will have brand visibility on the AMR car and the team apparel.
Puma
PUMA will be the official supplier of the Aston Martin official sportswear, athleisure and technical gear. The PUMA logo will also feature on the AMR F1 car.
The two parties will also collaborate to launch capsules featuring limited-edition fanwear and trendy collections from the 2025 season onwards.
UKG
As part of the deal, UKG became the official HR, Pay and Workforce Management Partner of the team and will help in providing the required workforce to the team.
Xerox
As part of the deal, Xerox became the team’s Official Global Partner. Xerox will collaborate with the team to help them with digital technology functions both on and off the track which includes managed print services, augmented reality and marketing insights.
The Xerox logo will also feature on the AMR F1 car as part of the deal.
OFFICIAL SUPPLIERS
Oakley
In March 2021, global eyewear brand Oakley was announced as an Official Partner of the team.
The multi-year technical supply partnership agreement sees the Aston Martin drivers endorse Oakley eyewear off the track.
stichd
PUMA Group’s stichd brand was announced as the team’s Official Merchandise Partner in June 2023, with the deal kicking off with the start of the 2024 F1 season.
The partnership sees stichd hold exclusive rights to design, produce, and distribute Aston Martin-themed fanwear apparel. stichd also serves as the team’s Official E-commerce Partner and has the rights for global distribution to sell branded apparel and accessories across both online and offline platforms.
Stilo
Milan-based Italian motorsport helmets manufacturer Stilo was announced as an Official Supplier of the team following a partnership agreement the two parties signed in June 2023.
As per the agreement, Stilo supplies the team’s pit crew with helmets.
Morrison Foerster
Global Law Firm Morrison Foerster is an official supplier of the Aston Martin Aramco F1 team and serves the team with legal expertise and support to the team in their off-track operations.
