Smriti Mandhana revealed as the face of Pee Safe

Indian women’s cricket team vice-captain Smriti Mandhana has been announced as the brand ambassador for personal hygiene brand Pee Safe as Mandhana will headline their Comfort Range. Mandhana will promote and highlight a range of Pee Safe products including  period panties, panty liners, ultra-thin pads, night pads and toilet seat sanitisers. By bringing Mandhana on board, Pee Safe aims to reach out to wider audiences through a face recognised across the country. Mandhana will promote and headline various campaigns and advertisements for Pee Safe. 

Smriti Mandhana, commented,

“I don’t think comfort should ever be something you have to think twice about or compromise on. It should just be a given. That’s what stood out to me about Pee Safe, as they’re trying to make comfort a priority, not an afterthought.”

Vikas Bagaria, the founder of Pee Safe, added,

“At Pee Safe, the vision has always been to redefine feminine hygiene by placing comfort, dignity, openness, and access at its core. Smriti Mandhana reflects this philosophy effortlessly. Her confidence, originality, and willingness to break the social barriers are a powerful voice for change. This connection represents a big step in the direction of normalizing the dialogue on the subject and encouraging women across the country to put comfort first without compromise.”