U.S. Soccer joins hands with OURA

U.S. Soccer has announced a new long-term partnership with smart ring manufacturer ?URA with the partnership seeing the Oura Ring become the  Official Wearable of U.S. Soccer, Official Partner of the U.S. Soccer Federation, and Founding Partner of the Arthur M. Blank U.S. Soccer National Training Center, U.S. Soccer’s home in the U.S.A. As part of the deal, the Oura Rings will be integrated across the U.S. Soccer’s  workflows to support athletes, coaches and staff across its 27 National Teams. U.S. Soccer will now have biometric insights into recovery, readiness, and overall well-being to guide daily training, optimise recovery, and sharpen competition preparation. ?URA will also integrate  health and recovery insights into daily training from day one at the Arthur M. Blank U.S. Soccer National Training Center.

JT Batson, CEO & General Secretary of U.S. Soccer, commented,

“Providing our players the tools they need to be at their best is core to the U.S. Way. Recovery, sleep, and overall wellbeing are essential to that approach. This partnership helps us better understand how our athletes are preparing and performing, and that’s a win for every one of our teams across U.S. Soccer.”

Tom Hale, Chief Executive Officer at ?URA, added,

“U.S. Soccer represents excellence, ambition, and one of the most passionate communities in sports. With the FIFA World Cup on the horizon, we’re honored that Oura Ring was selected as its official wearable partner and to stand alongside U.S. Soccer during one of the most historic stretches of competition in the sport. ?URA gives players and staff a shared, data-driven language for readiness—bringing tools trusted by the world’s best athletes to everyone.”