IPL 2026 Team Sponsors and Partners: Lucknow Super Giants (LSG)
Here, we look at the organisations enjoying a strong branding presence across the assets of the Lucknow Super Giants (LSG) as their official sponsors and partners for the 2026 Indian Premier League (IPL) season.
Main Principal Partner
JK Super Cement
In February 2026, JK Super Cement, an Indian cement manufacturer, was unveiled as the principal sponsor of the Lucknow Super Giants.
As part of the agreement, JK Super Cement’s logo is to feature prominently on the front of the Super Giants’ playing jersey.
Principal Partners
KEI Industries
KEI Industries Ltd, an Indian manufacturer of electrical wires and cables, was appointed as a Principal Partner of the Super Giants in February 2026.
As part of the agreement, the KEI logo is to feature on the right-chest side of the LSG jersey, with the brand also benefiting from in-stadium presence during LSG home fixtures and further exposure through team-led activations and matchday engagement.
The partnership also grants KEI Industries the rights to utilise team and player imagery, including the franchise logo, across its marketing and promotional initiatives.
BKT
Indian tyre manufacturer BKT was announced as a principal sponsor of LSG ahead of the 2024 IPL season.
As part of the deal, the brand’s logo has prominently featured on the back of the team’s matchday and training shirts.
The partnership is structured as a long-term collaboration, encompassing stadium visibility, broadcast integrations, dealer activations, grassroots programmes, and digital fan engagement initiatives.
Associate Partners
Jio
The Mumbai-based Indian telecom giant has maintained sponsorship deals with all IPL teams since the 2018 season.
SBI Life Insurance
In March 2024, LSG roped in SBI Life Insurance as their Lead Helmet Partner for IPL 2024.
The deal has put the SBI Life logo on the LSG helmets, with the partnership aimed at reaching a wider audience, raising awareness about the importance of financial preparedness, and promoting a “culture of protection”.
The two parties last renewed their partnership in March 2025.
INA Solar
In March 2024, LSG announced Indian solar energy solutions provider INA Solar as their official solar partner for the 2024 IPL season.
Ahead of IPL 2025, INA Solar announced signing a partnership agreement with LSG to act as their official associate partner for the 2025, 2026, and 2027 IPL seasons.
This collaboration is seen as a step towards promoting renewable energy adoption across India and supporting the country’s net-zero emission goals.
Freemans
Freemans is a manufacturer of household precision tools. Ahead of IPL 2025, Freemans signed a two-year partnership agreement with the Lucknow Super Giants, becoming the official tools partner of the franchise until the end of the 2026 edition.
As part of this sponsorship, the Freemans logo prominently features on the back of the Lucknow Super Giants’ helmets.
Royal Green
Royal Green Deluxe Blended Whisky is an Indian brand from ADS Distilleries. Ahead of the 2025 IPL season, Royal Green signed up as an associate sponsor of LSG.
Avon Cycles
In April 2026, Avon Cycles, an Indian bicycle manufacturer, was roped in as the official cycling partner of the Lucknow Super Giants for the 2026 edition of the Indian Premier League.
Ghar Soaps
Ghar Soaps, a Pune-based direct-to-consumer Indian skincare startup founded in 2019, has been roped in as the official de-tan partner of the Super Giants for the 2026 IPL season.
Official Partners
Kingfisher
In March 2025, Kingfisher Premium Packaged Drinking Water, from United Breweries Ltd, announced its partnership with seven franchises for the year’s IPL season.
These franchises were: SunRisers Hyderabad, Mumbai Indians, Royal Challengers Bengaluru, Punjab Kings, Lucknow Super Giants, Rajasthan Royals, and Kolkata Knight Riders. The partnership entails brand visibility, stadium activations, and fan engagements during the teams’ home fixtures.
Sprite
Sprite, a global beverage brand owned by The Coca-Cola Company, and the Super Giants signed a multi-year partnership agreement in November 2025.
As part of the deal, Sprite is to serve as the official beverage partner of LSG for the three IPL seasons, starting with the 2026 edition. Sprite enjoys pouring rights during LSG home games and extensive visibility across the team’s matchday operations, digital channels, and in-stadium fan experiences.
Dream11
In March 2025, the Super Giants announced their partnership with Indian fantasy sports platform Dream11, roping it in as their official front-of-jersey sponsor for the year’s IPL season.
However, with the announcement of JK Super Cement being LSG’s new principal partner, Dream11 has been downgraded to an official partner for the 2026 IPL season.
ChatGPT
In April 2026, OpenAI, an American artificial intelligence research company, partnered with five IPL franchises, including the Lucknow Super Giants. The association includes integrations designed to connect the platform with cricket audiences.
As part of the deal, OpenAI has rolled out a new India-focused marketing campaign titled “Everyday Superheroes” for the 2026 IPL season. The campaign highlights how people are using ChatGPT, its LLM offering, in routine, real-world situations across work, education, and daily life.
Amul Protein
Amul Protein, a product division of Amul, signed a dedicated partnership agreement with LSG in March 2025, coming on board as their official protein partner.
As part of the deal, fans and customers can avail themselves of a 10% discount on Amul Protein products at the time of checkout using the coupon code “LSG10”.
Velvex
In April 2026, Velvex, an automotive lubricant brand from Nandan Petrochem Ltd, renewed its partnership with LSG as an official partner for the IPL 2026 season.
The renewed deal offers the brand further visibility, with fan engagement and image rights also part of the agreement.
Real Cricket
JetSynthesys‘ Nautilus Mobile, known for its “Real Cricket” video game series, announced a partnership with the Super Giants in August 2024.
The collaboration is focused on a new mobile cricket simulation game featuring the Super Giants in a fully-licensed guise.
Big Ant Studios
Following their brief collaboration in 2024, Australian video game developer Big Ant Studios returned ahead of the 2026 edition of the Indian Premier League as an official partner of the Super Giants.
Dewon Electric
Dewon Electric, a manufacturer and distributor of electrical products, signed a partnership agreement with LSG in March 2025.
PlayR
In April 2026, PlayR, a sports athleisure and equipment brand, entered into a merchandise partnership with the Lucknow Super Giants for the 2026 IPL season.
As an official partner, PlayR is to design, produce, and distribute official LSG jerseys, fan gear, and lifestyle merchandise. This partnership is part of PlayR’s broader 2026 strategy, which entails collaborations with multiple IPL teams.
Tommy Hilfiger
In March 2026, Tommy Hilfiger Travel Gear partnered with the Super Giants as their official travel accessories partner for the 2026 IPL season.
Licensed by Brand Concepts Limited in India, the brand provides its Roava backpacks and Las Vegas luggage to the team, supporting their travel needs throughout the tournament.
Dr KNS Memorial Hospital
Dr KNS Memorial Institute of Medical Sciences is a recognised medical college and hospital located in Barabanki, Uttar Pradesh. It is serving as the official medical partner of the Super Giants for the 2026 IPL season.
Radio Mirchi
Indian radio FM network Radio Mirchi 98.3 FM has been serving as an official radio partner of LSG since IPL 2024.
94.3 Big FM
BIG FM, an Indian radio network part of Sapphire Media Limited, was announced as an official radio partner of LSG ahead of IPL 2024.
Fever FM
Fever FM, an Indian radio station owned by HT Media, the publisher of Hindustan Times, was roped in as an official radio partner of the Lucknow Super Giants ahead of the 2026 IPL season.
Announced in March 2026, the partnership focuses on “bringing the Super Giants Fever to every corner” through localised engagement via Fever FM UP.
