Tennis Premier League inks new deal with Kia India

The Tennis Premier League (TPL) has announced a new multi-year partnership agreement with automobile manufacturer Kia India, which will see the latter join the TPL as an Exclusive Sponsor. The partnership will see Kia India get integrated across TPL’s ecosystem including TPL App and all eight franchise teams as the front-of-jersey sponsor. Kia India will also support TPL’s grassroots initiatives with the aim of the partnership to take the sport across the country.

Kunal Thakkur, Co-Founder, Tennis Premier League, commented,

“This partnership with Kia India is a great moment for us. Over the last few years, we have focused deeply on building a strong grassroots ecosystem through our app and initiatives like Race to Gold along with our League. Having a global brand like Kia India recognize and back this vision gives us the confidence to scale our efforts and truly impact the future of Indian tennis.”

Mrunal Jain, Co-Founder, Tennis Premier League, added,

“TPL has always believed in creating a complete tennis ecosystem—from identifying young talent to giving them a platform at the highest level. With Kia India coming on board, we are not just adding a sponsor; we are gaining a long-term partner who shares our vision of building champions for India.”

Leander Paes, said,

“Over the years, Tennis Premier League has created a strong platform that is helping tennis grow at every level — from grassroots development to professional competition. Partnerships like this with Kia India is extremely important for the future of Indian tennis, as they bring long-term vision, credibility, and meaningful support to the ecosystem.”

Atul Sood, Senior Vice President- Sales and Marketing, Kia India, said,

“At Kia India, we believe sports have the power to inspire aspirations and create meaningful cultural connections. Tennis, with its youthful energy, global appeal, and premium character, strongly resonates with our brand philosophy. Our partnership with Tennis Premier League reflects a shared vision to make tennis more engaging and relevant for a new generation of audiences in India. Through TPL’s growing ecosystem and grassroots focus, we look forward to supporting greater participation, engagement, and talent development around the sport.”