ATP expands TikTok partnership

The Association of Tennis Professionals (ATP) has announced a partnership expansion with TikTok which will see ATP use TikTok GamePlan to strengthen fan engagement, amplify player-led storytelling and get the fans closer to the game. ATP and TikTok will work together on new fan initiatives and the ATP Hub will be powered by the TikTok GamePlan and cover all nine ATP Masters 1000 events and the Nitto ATP Finals, creating a one-stop destination for the fans. 

Andrew Walker, Senior Vice President, Brand & Marketing, ATP, said,

“TikTok has become a powerful destination for tennis culture and conversation. Through our partnership, we’re using these moments to empower our players, energise fans and deepen engagement with our sport. TikTok GamePlan allows us to drive tune-in and long-term fan growth by tapping into second-screen behaviour, creating a central hub where fans can follow the Tour across the season.”

Rollo Goldstaub, Global Head of Sport, TikTok, added,

“TikTok is redefining how fans experience tennis, turning every moment into an opportunity for discovery, connection and community. Together with the ATP, we’re bringing fans closer to the energy of the Tour through authentic storytelling, athlete engagement, creator access and a dynamic destination that celebrates tennis both on and off the court.”