Wolves finds new Principal Partner in Midnite

English football club Wolverhampton Wanderers have announced a new partnership with UK-based sports betting brand, Midnite, who will join the club as their Principal Partner and also their Front-of-Shirt Partner for the upcoming 2026/27 season. The partnership will have the Midnite logo present on the Wolves’ men’s and women’s first-team shirts and both will work on other initiatives as well including various fan engagement activities. 

David Thomson, Head of Partnerships, Wolverhampton Wanderers, commented,

“We’re pleased to have agreed this vitally important principal partnership with Midnite in what is such a big year for the club – both on and off the pitch. Midnite is a progressive and ambitious company that shares our desire to innovate and engage supporters in new ways and this partnership represents an exciting opportunity for both organisations to give back to the fans that make this club what it is. We’ve been particularly excited to hear about the Midnite team’s plans for the coming weeks and months, and we’re delighted to be working together on some truly unique and innovative campaigns across this landmark season.”

Andrew Mook, Head of Brand Marketing, Midnite, added,

“Wolves are a huge club with a rich history, and we’re honoured to be sponsoring them during their 150th anniversary year. At Midnite we’re committed to putting fans first with our initiatives and we’ve shown that with our sponsorships of Sheffield United and Southampton last season, and the World Snooker Tour. Wolves will be no different, and this is just the first way we’re showing up in what will be a packed year of activities. We can’t wait to get down to Molineux and see the team in action.”