Tottenham Hotspur brings on Betano as new partner
Premier League club Tottenham Hotspur has announced a new multi-year partnership with Kaizen Gaming which will see the latter’s online sports betting and gaming brand Betano become an Official Partner of the club starting from the 2026/27 season. The three-year deal will see Betano also take up the role of Spurs’ Official Betting Partner in Europe & LATAM after the conclusion of the 2026/27 season, until the end of 2029. Betano will have branding on media backdrops and also on the club’s training kit, pitch side LEDs and other screens at the Tottenham Hotspur Stadium on matchdays. Betano and Spurs will also work together on fan engagement activities and other experiences for the fans throughout the partnership.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, commented,
“We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement. From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football by striving to help enhance knowledge around responsible gambling.”
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, added,
“Tottenham Hotspur is one of the world’s most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League’s most influential digital platforms. Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters. This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur’s global reach, digital leadership and ambitious outlook make the Club an ideal partner for the next stage of our growth. We look forward to building a successful partnership together over the next three years.”
