Haas extends Vellamo partnership
American Formula One team Haas has announced a multi-year partnership extension with Finnish premium natural mineral and spring water producer, Vellamo who will continue on as the team’s Official Hydration Partner. The partnership extension will also see Vellamo’s branding move to the rear wing mirrors of the Haas race car and will have additional increased visibility across various team assets. Vellamo’s branded water bottles are used by the Haas drivers as well as part of the deal with the company aiming to gain international visibility with the renewed partnership.
Ayao Komatsu, Team Principal at TGR Haas F1 Team, commented,
“Since joining last year, Vellamo has become a valued part of our operation, supporting everyone across the team, while sharing our commitment to performance and continuous improvement. This expanded collaboration reflects the strength of the relationship we’ve built together, and we’re excited to continue pioneering the importance of hydration within the sport.”
Teemu Oksa, Chief Executive Officer at Vellamo, added,
“What began as a partnership centered around hydration has evolved into a true collaboration built on shared values. TGR Haas F1 Team represents performance, determination, and the courage to compete against the very best in the world. Those same principles have guided Vellamo from a small Finnish water brand to one of the fastest-growing premium water brands globally. Extending this partnership is a natural next step as we continue expanding globally. Together, we are demonstrating that premium hydration is an essential part of peak performance, whether in the cockpit, the garage, or the hospitality environment.
‘One of the aspects of this partnership we are most proud of is bringing creativity and storytelling into the Formula 1 paddock through our unique race-specific water bottles. Inspired by the culture, heritage, and character of selected grand prix destinations, these bespoke designs pay homage to each host location while creating a distinctive connection between the sport, the fans, and the places Formula 1 visits. We look forward to continuing to push the boundaries of what a brand partnership can be. We are excited about what the future holds and proud to continue this journey alongside the TGR Haas F1 Team.”
