Villarreal signs multi-year deal with SPORTFIVE

Spanish football club Villarreal, who competes in the LaLiga, have announced a new multi-year partnership with sports marketing agency, SPORTFIVE, who will join the club as an Exclusive Partner. SPROTFIVE will work on the production and commercialisation of Virtual Advertising (VA) and LED advertising for the club and will provide end-to-end management of LED and virtual advertising operations, including full sales execution, strategic planning and implementation. Both will also work on specially curated brand integrations and engagement activities with the aim of the partnership being to create new international opportunities while maintaining visibility and activation for domestic partners.

Juan Antón de Salas, Commercial Director of Villarreal CF, commented,

“Partnering with SPORTFIVE allows us to further enhance our commercial strategy and unlock the full value of our media and advertising assets. Their global reach, market expertise and innovative approach to virtual and LED advertising will enable us to attract new partners, grow internationally and deliver greater value across our sponsorship ecosystem.”

Sergi Vieta, Managing Director – Sales, SPORTFIVE, added,

“This partnership with Villarreal CF is a strong addition to our international portfolio and reflects our focus on driving sustainable commercial growth for rights holders. By combining our global sales capabilities, data-driven pricing and advanced virtual and LED solutions, we are well positioned to maximise the value of the club’s inventory and deliver high-quality, targeted opportunities for brand partners worldwide.”