Formula E signs new deal Tinder for London E-Prix 2026

Formula E has announced a new partnership with social network and dating platform Tinder, who has been revealed as the Official Sparking Connections Partner of the London E-Prix 2026. Tinder and Formula E will work together on various initiatives to empower women to break barriers and inspire the upcoming talent of female racing. 

The London E Prix 2026 will be the final round of races in the ongoing Formula E World Championships season 2026. Porsche’s German driver Pascal Wehrlein currently leads the  Drivers’ championship with Jaguar’s Mitchell Evans 9 points behind him. Jaguar holds the lead in the Teams’ Championship from Porsche by six points. 

Ellie Norman, Chief Marketing Officer at Formula E, commented,

“Tinder is a brand that understands the importance of creating genuine human connections, making it a natural fit for Formula E. We’re both focused on engaging a new generation through experiences that are inclusive, progressive and culturally relevant. The Hankook London E-Prix is where sport, entertainment and innovation come together, and we’re excited to welcome Tinder as our Official Sparking Connections Partner to create memorable moments for fans on and off the track.”

Paolo Lorenzoni, VP Marketing EMEA at Tinder, said,

“What drew us to Formula E is that they reflect what we stand for as a brand. This is a sport that believes women belong at the front of the grid, not as a gesture, but as a conviction. At Tinder the best connections happen when everyone feels equally empowered to show up and go for it. We are proud to bring that energy to London.”