Trent Rockets signs new deal with Masuri

The Hundred franchise Trent Rockets have announced a new long-term partnership with protective cricket equipment brand, Masuri, who will join the team as their Official and Exclusive Helmet and Neck Protection Provider. The partnership will run until the end of the 2030 season and will see Masuri provide Trent Rockets with their helmet and neck protection products. Masuri will also work with the franchise to promote best practice in player safety. Masuri will provide the Trent Rockets men’s and women’s teams with helmets for the players, specialist fitting and scanning sessions and will collaborate on digital content along with acquiring matchday branding and hospitality rights. 

Joe Sharphouse, Head of Commercial for Trent Rockets, commented,

“Player safety is at the heart of everything we do, and we’re proud to be partnering with a brand that shares those values so strongly. Masuri has built an outstanding reputation within the game for innovation and quality, and this partnership will help ensure our players continue to benefit from some of the very best protective equipment available. We look forward to working together over the coming years to champion safety and support the continued growth of cricket.”

Ben Puzny, Global Head of Partnerships at Masuri, added,

“We are thrilled to be partnering with Trent Rockets, a team that has quickly established itself as one of the leading brands in The Hundred. Both organisations share a commitment to high performance, innovation and player welfare, making this a natural fit. We look forward to supporting Trent Rockets with our world-class protection products and working together to promote the importance of player safety at every level of the game.”