Zee nets Serie A broadcast rights for India and subcontinent

Zee Entertainment Enterprises Ltd. has acquired the exclusive broadcast and digital rights for Italy’s top-tier football league, Serie A and also the Coppa Italia and Supercoppa Italiana competitions. The partnership sees Zee not only acquire the rights for India but also Afghanistan, Bangladesh, Bhutan, Sri Lanka and Maldives. The five-year rights agreement kicks off from August 2026 and Zee5 will showcase the games digitally while their Unite8 Sports channels will broadcast it across television medium. Zee will showcase the live games, highlights and other content as well.

Bavesh Janavlekar, Chief Business Officer – Unite8  Sports, Zee Entertainment Enterprises Ltd., commented,

“At ‘Z’, our commitment is to build a  robust football ecosystem that brings Indian fans closer to the sport through premium  content and a quality viewing experience. The addition of key global properties like ‘Serie  A’, ‘Coppa Italia’ and ‘Supercoppa Italiana’ to our portfolio, is a firm reflection of the scale  and passion of football across the country. As one of the most respected leagues in  football, ‘Serie A’ brings together iconic clubs and talent that have captivated  generations of fans. We are thrilled to present all the action and intensity of the league on Zee 5 and Unite8 channels, offering consumers a truly differentiated destination for  global football. Together with FIFA and Bundesliga, it further strengthens our ability to  offer consumers compelling football content, while creating new opportunities to  deepen the engagement beyond the live match.”