Wolverhampton Wanderers announces new partnership with Hi*Ball

English football club Wolverhampton Wanderers have announced a new partnership with beverage brand Hi*Ball who joins the club as their Official Energy Drink Partner for the upcoming 2026/27 season. As the club’s Official Energy Drink Partner, Hi*Ball’s natural sparkling energy drinks will be present across the club’s ecosystem with their products being available to the players, staff and will also be available to be purchased by the fans in  all concourse and hospitality areas at Molineux.

David Thomson, Head of Partnerships, Wolverhampton Wanderers, commented,

“We’re pleased to welcome Hi*Ball to Wolves as our Official Energy Drink Partner for the 2026/27 season. Hi*Ball is an exciting, fast-growing brand with a clear vision to offer a natural energy alternative, and we’re looking forward to working together on integrating their products across the club. From product integration to creative digital campaigns, we’re excited to be building a partnership that delivers value for our players, staff, and fans for the season ahead.”

Rajnish Ohri, president, international at Tilray Brands, said,

“This partnership is an exciting step forward for Hi*Ball as we accelerate the brand’s growth across the UK and begin building its presence beyond this market. Wolves brings the kind of passion, intensity, and cultural relevance that perfectly aligns with Hi*Ball’s clean, refreshing energy and the active lifestyles of today’s consumers. As our first sports partnership in the United Kingdom, this collaboration gives us a powerful platform to introduce Hi*Ball to more consumers, deepen brand engagement, and bring our differentiated zero-sugar energy drink into moments that matter. We see tremendous opportunity to grow Hi*Ball as a modern energy brand, and partnerships like this help turn that ambition into real consumer connection.”