Coventry City joins hands with Legends Global

English football club Coventry City has announced a new multi-year partnership with the event management firm Legends Global along with Coventry Building Society Arena. The three-year partnership will see a joint  investment of more than £15 million to make Coventry Building Society Arena the go to destination for sports, live music, exhibitions, conferences and hospitality events throughout the year. 

Doug King, Owner and Executive Chairman, Legends Global, commented,

“This is a landmark partnership for Coventry City, Coventry Building Society Arena and the city as a whole. Our return to the Premier League is a defining moment, but our ambition extends far beyond what happens on the pitch. Together with Legends Global, we are making a significant investment in the future of this venue and transforming the experience for everyone who comes through its doors. We want to attract the world’s best talent both on and off the pitch and establish Coventry as a leading destination for sport, music, exhibitions, conferences and hospitality, 365 days a year. This is about matching the scale of our ambition with the quality of our environment and demonstrating what Coventry can achieve on the national and international stage.”

Chris Bray, Legends Global’s President, said,

“Coventry City’s promotion to the Premier League is a huge moment for the club, its fans and for the city. It deserves a venue experience that matches the occasion, and that’s exactly what we’re here to deliver. This is about much more than operations, it’s about bringing real transformation to both the club and the arena – newly renovated kiosks, elevated food and drink, the premium spaces and technology that make everything feel effortless. We don’t just operate venues – we set a new benchmark for what the complete experience should look and feel like. We are incredibly proud to be Coventry’s partner for this journey, and cannot wait to show fans, and the Premier League, what this arena can do.”