Laver Cup signs new deal with JAB Insurance

The Laver Cup has signed a new two-year partnership agreement with global insurance firm JAB Insurance, who will join the Laver Cup as a Global Sponsor and the Official Insurance Sponsor of the Laver Cup. The partnership kicks off with the upcoming Laver Cup London 2026. The partnership agreement will see JAB Insurance gain branding rights and will be prominently featured across the event venue including on the trophy-shaped umpire chair during the tournament. 

The Laver Cup London 2026 will be held at The O2, London between September 25-27, 2026. 

Steve Zacks, CEO, Laver Cup, commented,

“We are excited to welcome JAB Insurance as a sponsor of the Laver Cup. JAB Insurance is building a business founded on trust and long-term relationships, values the Laver Cup shares, making this a natural fit.”

Anant Bhalla, Chairman of JAB Insurance, added,

“The Laver Cup celebrates excellence, rich heritage, and the pursuit of the highest standards – principles that strongly resonate with the ethos of JAB Insurance. As we make our first investment in global sports sponsorship, we’re proud to partner with an event that has quickly established itself as one of the most distinctive competitions in world sport. It is gratifying to stand alongside a distinguished group of sponsors that both honor tradition and share our commitment to building for the future.”