Nottingham Forest joins hands with Bally's Intralot

Premier League club Nottingham Forest have signed a new multi-year partnership with iGaming operator and global provider of lottery solutions, Bally’s Intralot, who has joined the club as their new Official Sleeve Partner. The partnership will see Bally Intralot’s brand, Bally Bet have branding on the sleeve of the Nottingham Forest men’s first team shirts while the Nottingham Forest women’s first team will have another Bally’s Intralot brand, Jackpotjoy on their sleeve. 

Bally Bet and Jackpotjoy will have prominent visibility at Nottingham Forest’s City Ground on matchdays as well along with working with the brand on various engagement activities. 

Paul Bell, Chief Operating Officer, Nottingham Forest, commented,

“We’re delighted to renew our partnership with Bally’s Intralot after a successful first season. We’ve already worked together to connect with our fans in unique ways, from stadium projections to mark historic European nights and supporting local grassroots football communities, to helping those most in need attend matches at the City Ground. We’re pleased to see the partnership grow to also support Forest Women at an important time in its journey, and we’re excited to see what the future holds.”

Robeson Reeves, CEO of the Bally’s Intralot Group, added,

“Nottingham Forest has become a genuine part of our story over the past year, and we are proud to be renewing that relationship as it enters a new chapter. What we witnessed last season – a club competing in Europe for the first time in almost three decades and fighting all the way to the semi-finals of the Europa League – is exactly the kind of achievement we want our brands associated with. Extending our partnership onto the sleeve for the men’s team with Bally Bet and stepping forward for the first time with Jackpotjoy on the women’s team shirts, reflects both our confidence in this club and our commitment to supporting the women’s game as it continues to grow. On behalf of everyone at Bally’s Intralot, we look forward to a remarkable season and being part of the next chapter of the club’s history.”