Sunderland ropes in Everyone Active as partner for women's team

English football club Sunderland AFC has announced a new partnership with UK-based leisure management firm Everyone Active, who joins the Sunderland women’s team as their Official Training Wear Partner for the 2026/27 season. The partnership will see Everyone Active’s brand be present on the women’s team’s training wear and matchday warm-up wear for their Barclays Women’s Super League 2 journey. 

Kay Cossington, CEO, Sunderland AFC Women’s team, commented,

“We’re delighted to extend our long-standing relationship with Sunderland AFC through our partnership with the Women’s team. Sunderland AFC Women have a proud history and an exciting future, and we’re pleased to play our part in supporting the team as they continue to grow and compete at the highest level. Our organisations share a commitment to encouraging people to be active and connecting with communities, making this a natural partnership for Everyone Active.”

Ian Bradgate, Contract Manager, Everyone Active, added,

“We are delighted to partner with Sunderland AFC Women this season and hope our support makes a real difference. We wish the team all the best for the 2026-27 campaign and look forward to closely following their progress.”